Forrester Research : Analyst

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Suresh Vittal

Vice President, Practice Leader - Customer Intelligence serving Customer Intelligence PROFESSIONALS

Find Suresh on:
Blog: Customer Intelligence Blog

Suresh serves Customer Intelligence Professionals. His research agenda focuses on enterprise marketing technologies, database marketing strategies, customer analytics, and technologies that make customer insight operational. Suresh helps marketing clients navigate the ever-changing marketing technology landscape and develop data-driven marketing strategies.

In the past, Suresh has written about contact optimization, inbound marketing, marketing optimization, and the changing enterprise marketing software landscape.

Previous Work Experience

Prior to joining Forrester in 2006, Suresh spent seven years as a consultant with SPSS. At SPSS, he focused on enabling marketing technologies at client companies. Suresh has successfully led the implementation of web analytics, data mining, real-time marketing, campaign optimization, and enterprise predictive applications in financial services, travel, and pharmaceutical verticals. Prior to SPSS, Suresh worked at NetGenesis, a leading web analytics provider, where he delivered web analytics and measurement services to clients.

Education

Suresh has an M.B.A. from Greenwich College, The University of Hull in the UK, and an M.S. in computer information systems from Bentley College.

Research Coverage:

Customer Analytics, Customer Intelligence Strategy and Process, Customer Relationship Management (CRM), Database Marketing, Direct Marketing, Enterprise Marketing Platforms, Loyalty Marketing, Marketing Measurement, Marketing Resource Management, Online Marketing Technology, Packaged Applications, Technology Product Strategies

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Consumer Technographics (8)

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12 results in Everything

Nate Elliott
Customer Intelligence Strategy and Process

For Marketing Leadership Professionals
Tool:The Age Skew Of Financial Products Shows In Their Consumers' Adoption Of Social Media
Nate ElliottSeptember 07, 2010
For Marketing Leadership Professionals
Report:Social Media Marketing For Financial Services
How To Navigate The Regulatory Minefield And Build Effective Social Media Programs
Nate ElliottSeptember 07, 2010
Financial services firms are beginning to adopt social technologies: In fact, we found that 79% of companies in the industry have some social media presence. But, held back by regulatory concerns and...
- Downloads: 1873
For Marketing Leadership Professionals
Tool:Internet Banks' Customers Are By Far The Strongest Adopters Of Social Media
Nate ElliottSeptember 07, 2010
For Interactive Marketing Professionals
Charts & Figures:How People Express Affinity
Nate ElliottApril 09, 2013
For Marketing Leadership Professionals
Report:The Four Social Marketing Tools You Need
Tools And Technology: The Social Marketing Playbook
Nate Elliott, Zach Hofer-ShallFebruary 25, 2013
Marketers spend billions of dollars on social media every year, and they're increasingly turning to technology vendors to support their social programs. But for many marketers, the social technology...
- Downloads: 544
For Marketing Leadership Professionals
Tool:PNC Bank Customers Are The Most Engaged With Several Key Social Behaviors
Nate ElliottSeptember 07, 2010
For Marketing Leadership Professionals
Tool:Financial Services Firms Rarely Use Social Media To Promote Their Products
Nate ElliottSeptember 07, 2010
For Marketing Leadership Professionals
Tool:Nearly 80% Of Financial Services Firms Use Social Media
Nate ElliottSeptember 07, 2010
For Marketing Leadership Professionals
Report:How To Exploit The Database Of Affinity
And Why Google, Not Facebook, Will Dominate Affinity Marketing
Nate ElliottApril 15, 2013
Every day, huge numbers of people tell us what they like by voting for things, talking about things, reviewing things, and engaging in other online social interactions. All these behaviors add up to...
- Downloads: 155
- Rating:
For Marketing Leadership Professionals
Tool:Italian, Dutch, And Swedish Banks Have The Best Opportunity For Social Media Marketing
Nate ElliottSeptember 07, 2010
For Marketing Leadership Professionals
Report:2013 Interactive Marketing Predictions
The Ultra-Connected Customer Will Upturn Marketing
Melissa Parrish, Nate Elliott, Anthony Mullen, Jim Nail, Joanna O'Connell, Shar VanBoskirk, Jennifer WiseFebruary 11, 2013
In 2013, the ultra-connected customer base will grow at a staggering pace, destabilizing marketing as you've come to know it. This report identifies the changes you'll see in your customers'...
- Downloads: 606
For Marketing Leadership Professionals
Tool:Most Financial Firms Allow User Posts On Their Facebook Pages, But Few Respond
Nate ElliottSeptember 07, 2010
For Marketing Leadership Professionals
Report:Win The Social Marketing Measurement Game
Performance Management: The Social Marketing Playbook
Nate ElliottNovember 21, 2012
You've no doubt heard the question: "How do we know that social marketing drives sales?" But just as not all TV spots or billboards are intended to drive direct response, not every social marketing...
- Downloads: 45

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Suresh Vittal

Vice President, Practice Leader - Customer Intelligence serving Customer Intelligence PROFESSIONALS

Research Coverage:

Refine your results

Date Range

Methodology

Topics

Industry

Region

Vendor

For Marketing Leadership Professionals

Tool:The Age Skew Of Financial Products Shows In Their Consumers' Adoption Of Social Media

For Marketing Leadership Professionals

Report:Social Media Marketing For Financial Services

For Marketing Leadership Professionals

Tool:Internet Banks' Customers Are By Far The Strongest Adopters Of Social Media

For Interactive Marketing Professionals

Charts & Figures:How People Express Affinity

For Marketing Leadership Professionals

Report:The Four Social Marketing Tools You Need

For Marketing Leadership Professionals

Tool:PNC Bank Customers Are The Most Engaged With Several Key Social Behaviors

For Marketing Leadership Professionals

Tool:Financial Services Firms Rarely Use Social Media To Promote Their Products

For Marketing Leadership Professionals

Tool:Nearly 80% Of Financial Services Firms Use Social Media

For Marketing Leadership Professionals

Report:How To Exploit The Database Of Affinity

For Marketing Leadership Professionals

Tool:Italian, Dutch, And Swedish Banks Have The Best Opportunity For Social Media Marketing

For Marketing Leadership Professionals

Report:2013 Interactive Marketing Predictions

For Marketing Leadership Professionals

Tool:Most Financial Firms Allow User Posts On Their Facebook Pages, But Few Respond

For Marketing Leadership Professionals

Report:Win The Social Marketing Measurement Game

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