Forrester

For Marketing Leadership Professionals

Tool:Humor Is The Most Successful Creative Strategy For Viral Videos

For Marketing Leadership Professionals

Tool:No Marketer Category Dominates The Viral Video Charts

For Marketing Leadership Professionals

Report:Viral Video Creative That Works

The 2010 Viral Video WebTrack And Consumer Survey

More people are watching online video than ever before, and most share their favorite videos with their friends — but that doesn't mean creating a successful viral video is getting any easier....

• Downloads: 576

For Marketing Leadership Professionals

Tool:Online Users Are Facing A Tidal Wave Of Social Content

For Marketing Leadership Professionals

Report:European Social Technographics® 2010

The Rise Of The Joiners And The Conversationalists

Social media adoption in Europe continues to grow: 68% of online Europeans now use social technologies each month, up from 61% in 2009. Not only has the use of social networks grown significantly in...

• Downloads: 887

For Marketing Leadership Professionals

Report:The Global Social Imperative

Targeting Your Social Media Marketing Programs By Country And Language

The groundswell has gone global: The majority of users on sites like Facebook and Twitter now come from outside the US, and if your social media content reaches the wrong audience, you risk...

• Downloads: 696
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For Marketing Leadership Professionals

Tool:Brand Marketers Use In-Stream Ads Most Heavily

For Marketing Leadership Professionals

Report:Push Traditional Budgets Online In Emerging Markets

Interactive Marketing Is The Best Way To Reach Attractive Consumers In The BRICs And Beyond

Interactive marketing often takes a back seat in emerging markets, a victim of the low online penetration in these countries and of local marketing teams who lack experience with interactive tools....

• Downloads: 254
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For Marketing Leadership Professionals

Report:Global Social Media Adoption In 2011

A Review Of Forrester's Social Technographics® Data From Around The World

Social media has gone global: The majority of online adults in North America, Europe, metropolitan Asia, and Latin America use social media regularly. But usage patterns vary widely by country and...

• Downloads: 755
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For Marketing Leadership Professionals

Report:Defeating Social Clutter

Strategies For Connecting With Increasingly Overwhelmed Audiences

As consumers' use of social media matures, a new challenge faces marketers: connecting with their target audiences in increasingly cluttered social platforms. Many interactive marketers are falling...

• Downloads: 742

For Marketing Leadership Professionals

Report:Using Social Media To Create Mass Reach

The 2010 European Peer Influence Analysis Report

While most marketers struggle to generate reach through their social media marketing programs, a handful have unlocked the secret to finding large audiences: Mass Influencers. Our Peer Influence...

• Downloads: 983

For Marketing Leadership Professionals

Tool:Nearly Twice As Many People Share UGC Video As Share Marketer-Created Video Content

For Marketing Leadership Professionals

Report:The State Of Online Video Advertising In 2011

Marketers Must Start Paying Attention And Stop Buying Bad Inventory

The more online video advertising matures, the more it resembles TV advertising. But if marketers aren't careful, the inventory they're buying can look like overnight rather than prime time. Too many...

• Downloads: 921

For Marketing Leadership Professionals

Tool:Relatively Few Users Engage With Brands In Social Media

For Marketing Leadership Professionals

Report:Tap Into Social Media's Unexpected Global Hotspots

Global Social Media Adoption In 2011 And What Interactive Marketers Should Do About It

It's no secret that the groundswell has gone global: Internet users all over the planet have embraced social media. But there are strong differences from country to country in how people use social...

• Downloads: 283
• Comments: 1
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