Suresh Vittal

Vice President, Practice Leader - Customer Intelligence serving Customer Intelligence PROFESSIONALS

Suresh serves Customer Intelligence Professionals. His research agenda focuses on enterprise marketing technologies, database marketing strategies, customer analytics, and technologies that make customer insight operational. Suresh helps marketing clients navigate the ever-changing marketing technology landscape and develop data-driven marketing strategies.

In the past, Suresh has written about contact optimization, inbound marketing, marketing optimization, and the changing enterprise marketing software landscape.

Previous Work Experience

Prior to joining Forrester in 2006, Suresh spent seven years as a consultant with SPSS. At SPSS, he focused on enabling marketing technologies at client companies. Suresh has successfully led the implementation of web analytics, data mining, real-time marketing, campaign optimization, and enterprise predictive applications in financial services, travel, and pharmaceutical verticals. Prior to SPSS, Suresh worked at NetGenesis, a leading web analytics provider, where he delivered web analytics and measurement services to clients.


Education

Suresh has an M.B.A. from Greenwich College, The University of Hull in the UK, and an M.S. in computer information systems from Bentley College.

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25 results in Everything

  • Christian Kane
  • For Infrastructure & Operations Professionals

    Report:Build A Corporate App Store Into Your Workforce Computing Strategy

    I&O Should Manage Mobile Complexity Through A Corporate App Store

    Today, employees are using personally owned smartphones and tablets at work, and firms are leveraging an array of mobile applications to interact with employees, customers, partners, and suppliers....

    • Downloads: 346
    • Rating:
  • For Security & Risk Professionals

    Report:Charter A Mobility Council With Seven Tasks

    Stakeholder Needs: The Mobile Security And Operations Playbook

    Smartphones, tablets, and the rise of bring-your-own-device (BYOD) programs have put tremendous pressure on IT to revamp and rethink its mobile strategy: everything from procurement and development...

    • Downloads: 839
    • Rating:
  • For Infrastructure & Operations Professionals

    Report:The Mobile Operating System Wars Escalate

    An Empowered Report: IT Should Focus Attention On BlackBerry, iOS, And Android

    The smartphone landscape has evolved dramatically over the past 12 months. BlackBerry's relentless assault, the iPhone's maturation of management features, and Android's device and carrier...

    • Downloads: 1032
  • For Infrastructure & Operations Professionals

    Charts & Figures:From The Personas Comes A Deeper Understanding Of Work Styles And Needs

  • For Infrastructure & Operations Professionals

    Report:Develop Your Workforce Computing Balanced Scorecard

    Performance Management: The Workforce Enablement Playbook

    This report outlines Forrester's solution for developing effective metrics to measure the performance of your workforce computing initiatives. Identifying and implementing a comprehensive, relevant...

    • Downloads: 122
  • For Infrastructure & Operations Professionals

    Report:How To Connect Your Mobile Workforce To Cloud-Based Email

    Interest in cloud-based email is mounting as pressures for IT infrastructure and operations professionals (I&O) to manage and secure smartphones and tablets for an increasingly mobile workforce are...

    • Downloads: 359
    • Rating:
  • For Infrastructure & Operations Professionals

    Report:I&O Leaders: Engage Employees For Successful Tablet And Mobile App Adoption In 2013

    Forrester data continues to show employee demand for business ready smartphones, tablets, and mobile applications. This presentation walks you through our data and provides insight into how your...

    • Downloads: 8
  • For Infrastructure & Operations Professionals

    Report:Redefine Your Mobile Policy To Empower Workers

    Policy And Procedures: The Mobile Security And Operations Playbook

    This report outlines the policy recommendations of Forrester's solution for security and risk (S&R) and infrastructure and operations (I&O) executives working on mobile and security...

    • Downloads: 2828
  • For Security & Risk Professionals

    Report:Define A Road Map For Mobile Security And Operations

    Road Map: The Mobile Security And Operations Playbook

    This report outlines the road map of Forrester's solution for security and risk (S&R) executives working with their counterparts in infrastructure and operations (I&O) to build a five-year technology...

    • Downloads: 1135
    • Rating:
  • For Infrastructure & Operations Professionals

    Client Inquiry:Transition Employees From Blackberry To iPhone

    Q

    • For Security & Risk Professionals

      Report:Build A Corporate App Store Into Your Corporate Mobility Strategy

      Manage Mobile Complexity Through A Corporate App Store

      Today, many employees use their personally owned smartphones and tablets for work to access a variety of mobile applications. Some companies are also proactively deploying mobile applications to...

      • Downloads: 308
      • Rating:
    • For Infrastructure & Operations Professionals

      Report:Build A Road Map For Workforce Computing

      Road Map: The Workforce Enablement Playbook

      This report outlines Forrester's solution to help IT infrastructure and operations (I&O) leaders develop their five-year technology road map for workforce computing. This is important because into...

      • Downloads: 105
      • Rating:
    • For Infrastructure & Operations Professionals

      Report:Create A Habitat Of Technology Engagement And Enablement For Your Workforce

      Executive Overview: The Workforce Enablement Playbook

      BYOD. BYOPC. Consumerization. These are the words that send shivers down the spines of infrastructure and operations (I&O) professionals responsible for "end user computing" in their companies....

      • Downloads: 73
    • For CIO Professionals

      Report:Build An Operations Stairway To The Mobile Future

      Take Seven Steps Now Under The Charter Of A Mobility Council

      Smartphones, tablets, and the rise of bring-your-own (BYO) devices have put tremendous pressure on IT to revamp and rethink its mobile strategy: everything from procurement and development to...

      • Downloads: 1121
      • Rating:
    • For Infrastructure & Operations Professionals

      Report:Market Overview: Cloud-Hosted Mobile Device Management Solutions And Managed Services

      Support Empowered Workers Better By Managing Your Enterprise Mobility Strategy Efficiently And Securely

      To implement your enterprise mobile strategy, IT infrastructure and operations (I&O) professionals must invest in a mobile device management (MDM) solution. This essential technology allows I&O...

      • Downloads: 1920
      • Rating:
    • For Infrastructure & Operations Professionals

      Report:Corporate Desktop Operating System And Browser Trends, Q2 2010 To Q2 2011

      I&O Execs Need To Prepare For Heterogeneous Environments As They Plan Their Next-Generation Desktop Strategies

      Most infrastructure and operations (I&O) managers are in the late planning stage or early deployment phase of their next-generation desktop. This long overdue transformation will introduce...

      • Downloads: 818
      • Comments: 1
    • For Infrastructure & Operations Professionals

      Report:Update 2010: Training And Recruiting Mobile Operations Professionals

      IEEE Steps In With A Standard For Mobility Infrastructure Experts

      Understanding mobile technology was a key priority for IT managers in June 2008 when Forrester originally published this report. Controlling cost was paramount and new investments were stagnated, but...

      • Downloads: 215
    • For Infrastructure & Operations Professionals

      Report:Case Study: The Homecoming King

      J.P. Morgan Improves Performance And Responsiveness By Bringing Its Retirement Plan Services' Infrastructure In-House

      As more multiyear infrastructure outsourcing contracts come up for renewal, we see a surge of I&O teams looking to bring infrastructure back in-house. But how do you go about it? J.P. Morgan went...

      • Downloads: 266
    • For Infrastructure & Operations Professionals

      Report:Market Overview: On-Premises Mobile Device Management Solutions

      Support Empowered Workers Better By Managing Your Enterprise Mobility Strategy Efficiently And Securely

      To implement your enterprise mobile strategy, IT infrastructure and operations (I&O) professionals must invest in a mobile device management (MDM) solution. This essential technology allows I&O...

      • Downloads: 1884
      • Rating:
    • For Security & Risk Professionals

      Report:Create New Mobile Operations And Security Professionals

      Skills And Staffing: The Mobile Operations And Security Playbook

      This report outlines the skills and staffing needs for Forrester's solution for security and risk (S&R) and infrastructure and operations (I&O) executives working on mobile security and operations...

      • Downloads: 526
      • Rating:
    • For Infrastructure & Operations Professionals

      Report:Updated 2010: Windows 7 Commercial Adoption Outlook

      Windows 7 Adoption Drives Firms To A Modern Desktop Powered By New Hardware, Operating System, Browser, And Office Suite

      More than one year after its general availability (GA) launch, Windows 7 powers one out of every 10 PCs within North American and European companies. While far from overwhelming — especially...

      • Downloads: 579
    • For Infrastructure & Operations Professionals

      Report:Market Overview: Smartphone Management

      Empower Workers With The Freedom To Choose Their Preferred Mobile Devices

      Within the next 12 to 18 months, most IT managers worldwide will significantly alter their client computing strategies, and this will have a profound impact on smartphone adoption and management....

      • Downloads: 2478
    • For Infrastructure & Operations Professionals

      Report:Update Q4 2010: The Universe Of Corporate PC Backup Options

      Protecting The Corporate PCs Is As Important As Protecting Servers

      What's your reaction to this scenario? Your CEO leaves his laptop, full of mission-critical (but encrypted) data, in a cab. One frantic phone call later and we learn that a far-sighted employee had...

      • Downloads: 454
    • For Security & Risk Professionals

      Report:Develop Mobile Operations And Security Balanced Scorecards

      Performance Management: The Mobile Security And Operations Playbook

      This report outlines the performance management of Forrester's solution for infrastructure and operations (I&O) executives working on mobile security and operations. This report is designed to help...

      • Downloads: 433
    • For Infrastructure & Operations Professionals

      Report:10 Lessons Learned From Early Adopters Of Mobile Device Management Solutions

      Support For Tablets And Employee-Owned Devices Drives IT To Invest In Mobile Device Management Solutions

      Tablets and employee-owned devices are crippling infrastructure and operations (I&O) professionals' existing mobile strategies, tools, and people resources. I&O managers must now ensure the integrity...

      • Downloads: 1602
      • Rating:
    • For Infrastructure & Operations Professionals

      Report:Updated 2011: The Mobile Operating System Wars Escalate

      An Empowered Report: IT Focuses Attention On BlackBerry, iOS, And Android

      The commercial mobile device landscape continues to evolve dramatically, and the days are numbered for limiting IT support to a single mobile operating system (OS). Google Android and Apple iOS are...

      • Downloads: 934
     
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