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Suresh Vittal

Vice President, Practice Leader - Customer Intelligence serving Customer Intelligence PROFESSIONALS

Suresh serves Customer Intelligence Professionals. His research agenda focuses on enterprise marketing technologies, database marketing strategies, customer analytics, and technologies that make customer insight operational. Suresh helps marketing clients navigate the ever-changing marketing technology landscape and develop data-driven marketing strategies.

In the past, Suresh has written about contact optimization, inbound marketing, marketing optimization, and the changing enterprise marketing software landscape.

Previous Work Experience

Prior to joining Forrester in 2006, Suresh spent seven years as a consultant with SPSS. At SPSS, he focused on enabling marketing technologies at client companies. Suresh has successfully led the implementation of web analytics, data mining, real-time marketing, campaign optimization, and enterprise predictive applications in financial services, travel, and pharmaceutical verticals. Prior to SPSS, Suresh worked at NetGenesis, a leading web analytics provider, where he delivered web analytics and measurement services to clients.


Education

Suresh has an M.B.A. from Greenwich College, The University of Hull in the UK, and an M.S. in computer information systems from Bentley College.

Research Coverage:

Customer Analytics, Customer Intelligence Strategy and Process, Customer Relationship Management (CRM), Database Marketing, Direct Marketing, Enterprise Marketing Platforms, Loyalty Marketing, Marketing Measurement, Marketing Resource Management, Online Marketing Technology, Packaged Applications, Technology Product Strategies

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32 results in Everything

  • Dane Anderson

  • For CIO Professionals

    Report:Telecom Service Providers For Data Center Services In Singapore

    Dane AndersonJune 01, 2010

    This document provides vendor strategists with an overview of the telecom service providers that offer data center services in Singapore focusing on AT&T, SingTel, Verizon, Tata Communications,...

    • Downloads: 19

  • For CIO Professionals

    Report:Public Sector IT Opportunity: Philippines Data Tables

    Dane AndersonAugust 01, 2010

    These are the data tables for the report "Public Sector IT Opportunity: Philippines." The report provides a comprehensive background of public sector dynamics in the Philippines in order to enable...

    • Downloads: 4

  • For CIO Professionals

    Report:Public Sector IT Opportunity: Singapore

    Dane AndersonAugust 01, 2010

    This document provides a comprehensive background of public sector dynamics in Singapore in order to enable vendor strategists to address market opportunities more successfully. Particular focus is...

    • Downloads: 16

  • For Vendor Strategy Professionals

    Client Inquiry:Career Growth And IT Demand

    Dane AndersonJune 09, 2011

    I need some current data on the US and global IT job market, especially in Hong Kong and Paris. Is it expected to grow or shrink? What is the supply versus demand? What are the trends in...

    • For CIO Professionals

      Report:Public Sector IT Opportunity: Australia Data Tables

      Dane AndersonJune 01, 2010

      These are the data tables for the report, "Public Sector IT Opportunity: Australia." The report provides a comprehensive background of public sector dynamics in Australia in order to enable vendor...

      • Downloads: 11

    • For CIO Professionals

      Report:IT In The Healthcare Industry

      Dane AndersonOctober 01, 2010

      This document provides a comprehensive background of the healthcare IT dynamics in India in order to enable IT solution providers to address market opportunities more successfully. Furthermore, the...

      • Downloads: 107

    • For CIO Professionals

      Report:Indian Datacenter Study: Data Center Outsourcing

      Dane AndersonAugust 01, 2010

      This document provides vendor strategists with an overview of the results from the survey on the India Datacenter market dynamics based on 102 interviews with Indian CIOs and top IT executives of...

      • Downloads: 38

    • For CIO Professionals

      Report:Asia Pacific IT Market Predictions 2011

      Dane AndersonDecember 15, 2010

      This document provides vendor strategists with an analysis of the key trends in the Asia Pacific IT market in 2010 and previews the top trends that will shape the local market in 2011. This document...

      • Downloads: 34

    • For CIO Professionals

      Report:Public Sector IT Opportunity: Singapore Data Tables

      Dane AndersonAugust 01, 2010

      These are the data tables for the report, "Public Sector IT Opportunity: Singapore." The report provides a comprehensive background of public sector dynamics in Singapore in order to enable vendor...

      • Downloads: 12

    • For CIO Professionals

      Report:India Datacenter Study: Disaster Recovery And Business Continuity

      Dane AndersonAugust 01, 2010

      This document provides vendor strategists with an overview of the results from the survey on the India Datacenter market dynamics based on 102 interviews with Indian CIOs and top IT executives of...

      • Downloads: 22

    • For CIO Professionals

      Report:China Healthcare Environment And IT Opportunity

      Dane AndersonDecember 09, 2010

      This report provides a comprehensive background of the healthcare dynamics in China in order to enable vendor strategists to address market opportunities more successfully. The report discusses the...

      • Downloads: 42

    • For CIO Professionals

      Report:New Zealand IT Services Market Forecast: 2009 To 2014

      Dane AndersonJune 01, 2010

      This document provides vendor strategists with Forrester's forecast projections for the New Zealand IT services marketplace from 2009 to 2014. It is designed to provide insight into the top line...

      • Downloads: 15

    • For CIO Professionals

      Report:Australia Healthcare Review & Forecast 2010

      Dane AndersonOctober 01, 2010

      This document provides a comprehensive background of the healthcare dynamics across the Australian marketplace in order to enable vendor strategists to address market opportunities more successfully....

      • Downloads: 22

    • For CIO Professionals

      Report:Brass Tacks SaaS Realities And Possibilities

      Dane AndersonMay 27, 2010

      This document offers a brief overview of software-as-a-service (SaaS) in Asia for vendor strategists. Key conclusions regarding SaaS in 2009, along with predictions for SaaS in 2010, are offered.

      • Downloads: 8

    • For CIO Professionals

      Report:Australia Healthcare Review & Forecast 2010 Data Tables

      Dane AndersonOctober 01, 2010

      These are the data tables for the report "Australia Healthcare Review And Forecast 2010." The report provides a comprehensive background of the healthcare dynamics across the Australian marketplace...

      • Downloads: 13

    • For CIO Professionals

      Report:India Datacenter Study: Cloud Computing

      Dane AndersonAugust 01, 2010

      This document provides vendor strategists with an overview of the results from the survey on the India Datacenter market dynamics based on 102 interviews with Indian CIOs and top IT executives of...

      • Downloads: 28

    • For CIO Professionals

      Report:Public Sector IT Opportunity: Philippines

      Dane AndersonAugust 01, 2010

      This document provides a comprehensive background of public sector dynamics in the Philippines in order to enable vendor strategists to address market opportunities more successfully. Particular...

      • Downloads: 12

    • For CIO Professionals

      Report:Public Sector IT Opportunity: South Korea Data Tables

      Dane AndersonSeptember 01, 2010

      These are the data tables for the report, "Public Sector IT Opportunity: South Korea." The report provides a comprehensive background of public sector dynamics in South Korea in order to enable...

      • Downloads: 7

    • For CIO Professionals

      Report:Indian Datacenter Study: End User Result Analysis

      Dane AndersonAugust 01, 2010

      This document provides vendor strategists with an overview of the results from the survey on the India Datacenter market dynamics based on 102 interviews with Indian CIOs and top IT executives of...

      • Downloads: 11

    • For CIO Professionals

      Report:Cloud Computing And Business Partners: Fact and Fiction

      Dane AndersonJune 22, 2010

      This documents provides vendor strategists with an analysis of facts and fiction of cloud computing and IT business partners. It highlights data on adoption, areas of implementation, and main...

      • Downloads: 25

    • For CIO Professionals

      Report:The Asia Pacific IT Market Comes Of Age

      It's Time To Review Your Asia Pacific Strategy

      Tim Sheedy, Dane AndersonMay 12, 2011

      The Asian IT market is set for considerable growth over the next few years as the fast-growth economies move on from the financial crisis and return to high gross domestic product (GDP) growth mode....

      • Downloads: 692

    • For CIO Professionals

      Report:Is It Time To "Come On Up" For Verizon? Focus Point On Verizon Business In Asia Pacific

      Dane AndersonJune 11, 2010

      This document provides vendor strategists with a summary of the Verizon Business Analyst Briefing event. When compared with traditional IT services providers such as IBM, HP, and Accenture, the...

      • Downloads: 6

    • For CIO Professionals

      Report:Public Sector IT Opportunity: Australia

      Dane AndersonJune 01, 2010

      This document provides a comprehensive background of public sector dynamics in Australia in order to enable vendor strategists to address market opportunities more successfully. Particular focus is...

      • Downloads: 21

    • For CIO Professionals

      Report:India Datacenter Study: Virtualization, Consolidation, And Data De-Duplication

      Dane AndersonAugust 01, 2010

      This document provides vendor strategists with an overview of the results from the survey on the India Datacenter market dynamics based on 102 interviews with Indian CIOs and top IT executives of...

      • Downloads: 21

    • For CIO Professionals

      Report:China Healthcare Environment And IT Opportunity Data Tables

      Dane AndersonDecember 09, 2010

      These are the data tables for the report, "China Healthcare Environment IT Opportunity." The report provides a comprehensive background of the healthcare dynamics in China in order to enable vendor...

      • Downloads: 17
     
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