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Suresh Vittal

Vice President, Practice Leader - Customer Intelligence serving Customer Intelligence PROFESSIONALS

Suresh serves Customer Intelligence Professionals. His research agenda focuses on enterprise marketing technologies, database marketing strategies, customer analytics, and technologies that make customer insight operational. Suresh helps marketing clients navigate the ever-changing marketing technology landscape and develop data-driven marketing strategies.

In the past, Suresh has written about contact optimization, inbound marketing, marketing optimization, and the changing enterprise marketing software landscape.

Previous Work Experience

Prior to joining Forrester in 2006, Suresh spent seven years as a consultant with SPSS. At SPSS, he focused on enabling marketing technologies at client companies. Suresh has successfully led the implementation of web analytics, data mining, real-time marketing, campaign optimization, and enterprise predictive applications in financial services, travel, and pharmaceutical verticals. Prior to SPSS, Suresh worked at NetGenesis, a leading web analytics provider, where he delivered web analytics and measurement services to clients.


Education

Suresh has an M.B.A. from Greenwich College, The University of Hull in the UK, and an M.S. in computer information systems from Bentley College.

Research Coverage:

Customer Analytics, Customer Intelligence Strategy and Process, Customer Relationship Management (CRM), Database Marketing, Direct Marketing, Enterprise Marketing Platforms, Loyalty Marketing, Marketing Measurement, Marketing Resource Management, Online Marketing Technology, Packaged Applications, Technology Product Strategies

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15 results in Everything

  • Gene Cao

  • For Sourcing & Vendor Management Professionals

    Report:Outsourcing In China: Key Lessons Learned

    Multinational Corporations Are Increasingly Considering Outsourcing To Local Vendors

    Gene CaoOctober 10, 2012

    Most leading multinational corporations (MNCs) have already established their business in mainland China, and now other MNCs are planning to expand their go-to-market plans in the world's...

    • Downloads: 170
    • Rating:

  • For Sourcing & Vendor Management Professionals

    Report:Lessons Learned From Outsourcing In China: Part 2

    Local Vendors Are Ready to Be On MNCs' Radar

    Gene CaoFebruary 07, 2013

    This report follows up on an outsourcing services market report published in Q3 2012 that outlined key lessons for multinational corporations (MNCs) seeking to leverage outsourcing engagements in...

    • Downloads: 100
    • Rating:

  • For Sourcing & Vendor Management Professionals

    Report:Database Appliances Are Gaining Momentum In China

    Hardware-Centric Solutions Continue To Have Strong Local Appeal

    Gene CaoFebruary 22, 2012

    Mature IT customers in China are facing challenges in analyzing large data sets. Demand for database appliances — a combination of hardware and software integrated with and optimized for a...

    • Downloads: 124

  • For Sourcing & Vendor Management Professionals

    Charts & Figures:Carrier-Neutral Providers Will Increase Their Share Of The Data Center Services Market

    Traditional Market Leaders Must Adapt To A Rapidly Shifting Market

    Gene CaoJuly 31, 2012

  • For Sourcing & Vendor Management Professionals

    Report:Market Overview: IT Services In China, 2013

    Businesses Now Have More Options To Drive Competitive Differentiation In China

    Gene CaoApril 25, 2013

    China has entered a new phase of economic development, driven by government focus on expanding the domestic market. This transition will have a significant impact on private and public organizations...

    • Downloads: 88

  • For Sourcing & Vendor Management Professionals

    Blog:Local Outsourcing Providers Should Be On Your Radar In China

    Gene CaoFebruary 18, 2013

    Over the past three years, multinational companies’ (MNCs’) approach to outsourcing in China has steadily matured as they seek to leverage broader outsourcing models and source from a...

    • For Sourcing & Vendor Management Professionals

      Blog:Microsoft Public Cloud Services Land In Mainland China

      Gene CaoDecember 17, 2012

      with Rita Xia On November 2 in Shanghai, Microsoft announced the availability of Office 365 and Windows Azure services for customers in mainland China; both have been available in Hong Kong for...

      • For Sourcing & Vendor Management Professionals

        Report:PRC IT Services Report: 2010

        Frederic Giron, Gene CaoFebruary 01, 2011

        This document provides early and accurate market size estimates for 2010 in China, including vendor rankings and activities, forecasts, and market trends for vendor strategists. The report is based...

        • Downloads: 27

      • For Vendor Strategy Professionals

        Client Inquiry:Market Allocation Of Web Browser Brands In China

        Gene CaoJune 16, 2011

        What is the market allocation of web browser brands and versions in China?

        • For Sourcing & Vendor Management Professionals

          Blog:Consolidation Of The Chinese IT Services Market: The Race To Delivery Maturity

          Gene CaoAugust 24, 2012

          Gene Cao, Frederic Giron, Michael Barnes On August 10, rival IT outsourcers hiSoft and VanceInfo announced their intention to merge. The resulting entity will comprise a much bigger organization,...

          • For Sourcing & Vendor Management Professionals

            Blog:Are You Ready For China's Outsourcing Market?

            Gene CaoNovember 30, 2011

            Dear Forrester Community, I would like to take couple of minutes to introduce myself and the research topics I’m working on. I came to Forrester through the acquisition of Springboard Research...

            • For Sourcing & Vendor Management Professionals

              Report:Market Overview: Data Center Services In China

              Traditional Market Leaders Must Adapt To A Rapidly Shifting Market

              Gene CaoJuly 31, 2012

              Forrester believes that the explosive growth of emerging data center services like as-a-service and virtual private cloud services over the next three to five years will spark increased demand from...

              • Downloads: 205

            • For Sourcing & Vendor Management Professionals

              Report:IT Buying Behavior Study Of Government-Related Customers: PRC

              Gene CaoOctober 01, 2010

              This document provides a comprehensive overview of IT procurement in the government-related market in China, with a focus on how new policies to foster local innovation and limit IT procurement from...

              • Downloads: 13

            • For Sourcing & Vendor Management Professionals

              Report:China Cloud Storage Services Report

              Gene CaoMay 31, 2010

              The cloud storage services market in China is in the early adopter stage and will undergo fast growth over the next five years, especially in the second half of that period. This report provides...

              • Downloads: 24

            • For Sourcing & Vendor Management Professionals

              Report:China's SAP Services Market Is In Flux

              Sales To SMBs And Expansion In Tier Three And Tier Four Cities Are The Market's Key Growth Engines

              Gene CaoMay 02, 2012

              The major SAP services customer base in China is evolving from large enterprises to small and medium-size businesses (SMBs) — an evolution that parallels SAP China's business transformation....

              • Downloads: 103
              • Rating:

            • For Sourcing & Vendor Management Professionals

              Report:Driving Outsourcing Success In China

              Service Provider Strategies Need To Reflect Local Market Issues

              Gene CaoNovember 11, 2011

              The IT outsourcing market in China will significantly mature as customers are getting more acquainted to the value proposition of outsourcing. Although the outsourcing provider landscape is already...

              • Downloads: 274
              • Rating:
             
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