Susan Huynh

Forecast Analyst serving Customer Insights PROFESSIONALS

Sue is an analyst on the forecast team, which is responsible for producing all forecasts within M&S research. She analyzes and produces forecasts in telecommunications, financial services, and digital content technologies for both global and regional economies.

Previous Work Experience

Prior to joining Forrester, Sue was a senior economic researcher and analyst for the NYC Economic Development Corporation, a public policy firm that advises city officials on investment and development decisions. As a former economist, Sue specialized in tax revenue impacts on labor economic trends.

Education

Sue received her bachelor's degree in economics from the University of Pennsylvania. She was also a Mayor's Scholar.

Research Coverage

Susan Huynh's Research

  • For eBusiness & Channel Strategy Professionals

    Report: Forrester Readiness Index: eCommerce, 2014

    Forrester's eCommerce Readiness Index (FRI) assesses 25 variables that give insights into 55 global markets. While there is no universal tool in selecting expansion opportunities, the Forrester ...

    • Downloads: 2
  • For eBusiness & Channel Strategy Professionals

    Report: Younger US Shoppers Use The Mobile Channel Differently Than Older Shoppers

    Forrester recently released its mobile phone and tablet commerce forecast for the US, which illustrates the transition from the PC to smartphone and tablet online retail market. While the overal...

    • Downloads: 17
  • For Marketing Leadership Professionals

    Report: Forrester Research Search Engine Marketing Forecast, 2014 To 2019 (US)

    Paid search is heavily affected by the adoption of connected mobile devices -- namely, smartphones and tablets. Internet search is the foundation of commerce, information, and communication. Wit...

    • Downloads: 3
  • For eBusiness & Channel Strategy Professionals

    Report: Forrester Research Mobile And Tablet Commerce Forecast, 2013 To 2018 (US)

    2013 was a clear turning point for mobile commerce (mCommerce) in the US. Retailers are currently undergoing a business model transition similar to the one that occurred almost a decade ago with...

    • Downloads: 10
  • For eBusiness & Channel Strategy Professionals

    Report: Forrester Research Mobile Payments Forecast, 2013 To 2018 (US)

    While paper and physical charge cards continue to dominate online and offline retail shopping transactions, mobile payments doubled in the last year and will continue to grow at 43% annually thr...

    • Downloads: 9
  • For eBusiness & Channel Strategy Professionals

    Report: Forrester Readiness Index: 2013 eCommerce Global Study

    When firms are evaluating global expansion, they need to consider more than just the countries' macroeconomic conditions or consumer market size. Consumer payment behavior, in-ground courier inf...

    • Downloads: 672
  • For eBusiness & Channel Strategy Professionals

    Report: Forrester Research Mobile Commerce Forecast, 2012 To 2017 (US)

    Includes mobile buyers as well as revenue segmented by retail sales, travel, and daily deals, with average spend per mobile buyer. Includes data from 2010 plus a five-year forecast.

    • Downloads: 16
  • For Marketing Leadership Professionals

    Report: Forrester Research Smartphone Adoption Forecast, 2012 To 2017 (US)

    Smartphone installed base and subscriber data in the United States. Includes data on subscribers by operating system (2011-2013 only) as well as age and income ownership demographics. Inclu...

    • Downloads: 4
  • For eBusiness & Channel Strategy Professionals

    Report: Forrester Research Mobile And Tablet Commerce Forecast, 2013 To 2018 (US)

    2013 was a clear turning point for mobile commerce (mCommerce) in the US. Retailers are currently undergoing a business model transition similar to the one that occurred almost a decade ago with...

    • Downloads: 10
  • For Marketing Leadership Professionals

    Report: Forrester Research World Smartphone Adoption Forecast, 2012 To 2017 (Global)

    Global installed base and subscribers for smartphones in 54 countries. Also includes global and regional data on subscribers by operating system (2011-2013 only). Breaks out age and income ...

    • Downloads: 9
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