Senior Vice President
Forrester's Customer Intelligence Forum 2012
Suzy Cox recently joined Olson as Senior Vice President of 1:1. She brings with her more than 20 years of loyalty and promotion marketing experience. Ms. Cox's main areas of expertise are strategy and innovation development. She has published a number of white papers that discuss loyalty as a marketing discipline and CPG loyalty best practices. She is a frequent speaker at industry and client vertical conferences and is a recognized leader in creating successful, sustainable CPG and retail loyalty solutions. Ms. Cox played a key role in designing the first-ever debit card loyalty program for Visa USA; she helped design Singapore's first-ever coalition program with ExxonMobil, DBS Bank, Star Hub (telecom), and NTSLink (grocery); and she was instrumental in creating the success of Procter & Gamble's Pampers Gifts to Grow program.