Forrester Research : Analyst

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TJ Keitt

Senior Analyst serving CIOs

Blog: CIO Blog

TJ serves CIO Professionals. His research focuses on the business of collaboration software, which includes adoption, business models, pricing, and positioning, and how information workers affect the adoption and deployment of collaboration software within their business. His research of the collaboration space also deals with how these technologies are applied to facilitate interactions between companies — vendor to partner, vendor to supplier, vendor to customer — for purposes of marketing, product development, and innovation. In addition, TJ researches serious gaming, which is the use of games and gaming dynamics for business or educational purposes and the use of virtual worlds for collaboration and training. His work helps professionals understand the technology and demographic trends that are affecting the markets they serve and provides guidance on how best to position their products to meet these challenges. TJ has been cited in ComputerWorld and the Financial Times.

Previous Work Experience

Prior to joining Forrester, TJ was an analyst at a new product development firm, conducting voice of the customer and litigation-related market research for technology and other firms.

Education

TJ has a B.S. in public relations and an M.S. in applied communication research from Boston University.

Research Coverage:

Collaboration Platforms, Customer Experience Management, Enterprise Collaboration, Go-To-Market Strategies, Information Management, Messaging, Product & Solutions Strategies, Serious Gaming, Social Computing, Technology Product Strategies, Web 2.0, Web Conferencing

Reports (8)
Charts & Figures (11)

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Past 12 months (1)
Past 18 months (4)

Methodology

Consumer Technographics (2)
TechRadar (1)

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North America (3)

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Accenture (1)

8 results in Everything

Tracy Stokes
Marketing Methods

For CMO Professionals
Report:How Green Does Your Brand Need To Be?
A Road Map To Making Your Brand Greener
Tracy StokesMay 04, 2011
Marketing leaders navigate a risk-reward tightrope as consumer demand for environmentally responsible, or green, products grows and competition for such marketing offers heats up amid increased...
- Downloads: 337
For CMO Professionals
Report:The New Layers Of TV Audience Insight
Tracy StokesApril 16, 2012
Audiences are fundamentally changing the way they watch TV. Viewers are now active on a second screen — a tablet, PC, or mobile device — at the same time that the big screen is turned on....
- Downloads: 476
For CMO Professionals
Report:Shopper Marketing Breaks Out Of The Store
Follow The Customer Life Cycle To Influence Pre-Store Purchase Decisions
Tracy StokesSeptember 21, 2011
Shopper marketing is expanding beyond the brick-and-mortar world as frugal and in-the-know consumers use technology to inform their purchases. This shift will create a proliferation of marketing...
- Downloads: 907
For CMO Professionals
Charts & Figures:DOOH Was Featured Prominently In The Bing/Jay-Z Partnership To Launch
Tracy StokesNovember 18, 2011
For CMO Professionals
Report:Engage Women With Personal And Relevant Social Interactions
Tracy StokesJuly 13, 2011
Women have the potential to drive a brand's reputation online because, compared with men, they are more connected with each other and like to talk about brands and products, especially in social...
- Downloads: 785
For CMO Professionals
Report:The Role Of Digital In The Path To Purchase
New Digital Platforms Have To Wait Their Turn, As Traditional Stores Stay Critical
Cory Munchbach, Tracy StokesAugust 27, 2012
CMOs of business-to-consumer (B2C) companies have lately called on shopper marketers to address the growing complexity of the impact of digital on in-store purchasing. Forrester recently conducted a...
- Downloads: 1252
- Rating:
For CMO Professionals
Report:How Social Media Is Changing Brand Building
Tracy StokesMay 07, 2012
Social media has fundamentally changed how consumers interact with each other and with brands. As a result, marketers tell us that they now consider this new channel to be a critical component of...
- Downloads: 1459
- Rating:
For CMO Professionals
Report:TechRadar™ For CMO & Marketing Leadership Professionals: Shopper Marketing, Q2 2012
Which Digital Shopper Marketing Tools To Invest In And Why
Cory Munchbach, Tracy StokesMay 08, 2012
Forrester's TechRadar methodology provides a framework to aid decision-makers in prioritizing investments and tools related to their discipline — in this case, shopper marketing. Consumers are...
- Downloads: 591
- Comments: 2
- Rating:
For CMO Professionals
Report:Digital Remakes Out-Of-Home Advertising
A Traditional Channel Gets An Interactive "In Person" Makeover
Tracy StokesNovember 18, 2011
Adding digital to traditional out-of-home has transformed a stagnant medium into a fast-growing channel with significant upside for marketers as small screens grow ever-more cluttered. The landscape...
- Downloads: 371

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TJ Keitt

Senior Analyst serving CIOs

Research Coverage:

Refine your results

Date Range

Methodology

Topics

Industry

Region

Vendor

For CMO Professionals

Report:How Green Does Your Brand Need To Be?

For CMO Professionals

Report:The New Layers Of TV Audience Insight

For CMO Professionals

Report:Shopper Marketing Breaks Out Of The Store

For CMO Professionals

Charts & Figures:DOOH Was Featured Prominently In The Bing/Jay-Z Partnership To Launch

For CMO Professionals

Report:Engage Women With Personal And Relevant Social Interactions

For CMO Professionals

Report:The Role Of Digital In The Path To Purchase

For CMO Professionals

Report:How Social Media Is Changing Brand Building

For CMO Professionals

Report:TechRadar™ For CMO & Marketing Leadership Professionals: Shopper Marketing, Q2 2012

For CMO Professionals

Report:Digital Remakes Out-Of-Home Advertising

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