TJ Keitt

Senior Analyst serving CIOs

TJ serves CIO Professionals. His research focuses on the business of collaboration software, which includes adoption, business models, pricing, and positioning, and how information workers affect the adoption and deployment of collaboration software within their business. His research of the collaboration space also deals with how these technologies are applied to facilitate interactions between companies — vendor to partner, vendor to supplier, vendor to customer — for purposes of marketing, product development, and innovation. In addition, TJ researches serious gaming, which is the use of games and gaming dynamics for business or educational purposes and the use of virtual worlds for collaboration and training. His work helps professionals understand the technology and demographic trends that are affecting the markets they serve and provides guidance on how best to position their products to meet these challenges. TJ has been cited in ComputerWorld and the Financial Times.

Previous Work Experience

Prior to joining Forrester, TJ was an analyst at a new product development firm, conducting voice of the customer and litigation-related market research for technology and other firms.


TJ has a B.S. in public relations and an M.S. in applied communication research from Boston University.

Refine your results





4 results in Everything

  • Tina Moffett
  • Past 6 months
  • For Customer Insights Professionals

    Blog:Announcing The 2013 Customer Analytics And Measurement Survey

    Last year, my colleague Srividya Sridharan published The State Of Customer Analytics 2012 (subscription required). Using the results of her annual customer analytics adoption survey, she...

    • For Customer Insights Professionals

      Blog:Case Study Preview: Adopt Marketing Mix Modeling to Guide Future Investments

      Consumers interact with brands across various mediums — their smartphones, computers, call center, in-store — just to name a few. Their interactions with brands — from viewing a TV...

      • For Marketing Leadership Professionals

        Report:Extract Business Value From Your Mix Model

        Case Study: USAA Leverages A New Model And Processes To Drive Marketing Decisions

        USAA, a large financial services firm, has successfully leveraged marketing mix optimization to uncover the strategic drivers of the business. The insights helped USAA recalibrate marketing and media...

        • Downloads: 116
      • For Customer Insights Professionals

        Report:B2B Measurement Needs A Reboot

        B2B Customer Insights Professionals Must Focus On Consumer Indicators To Drive Business Success

        Business-to-business (B2B) organizations struggle to provide a holistic measurement framework. B2B customer insights (CI) professionals must constantly deal with siloed, incomplete measurement of...

        • Downloads: 166
        • Rating: