TJ Keitt

Senior Analyst serving CIOs

TJ serves CIO Professionals. His research focuses on the business of collaboration software, which includes adoption, business models, pricing, and positioning, and how information workers affect the adoption and deployment of collaboration software within their business. His research of the collaboration space also deals with how these technologies are applied to facilitate interactions between companies — vendor to partner, vendor to supplier, vendor to customer — for purposes of marketing, product development, and innovation. In addition, TJ researches serious gaming, which is the use of games and gaming dynamics for business or educational purposes and the use of virtual worlds for collaboration and training. His work helps professionals understand the technology and demographic trends that are affecting the markets they serve and provides guidance on how best to position their products to meet these challenges. TJ has been cited in ComputerWorld and the Financial Times.

Previous Work Experience

Prior to joining Forrester, TJ was an analyst at a new product development firm, conducting voice of the customer and litigation-related market research for technology and other firms.


Education

TJ has a B.S. in public relations and an M.S. in applied communication research from Boston University.

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43 results in Reports

  • TJ Keitt
  • For CIO Professionals

    Report:Measure Workforce Experience Through Engagement, Productivity, And Customer Impact

    Customer experience — its relationship to loyalty and satisfaction and the likelihood that it will lead to future business — is now a well-established discipline. However, measuring...

    • Downloads: 78
    • Rating:
  • For CIO Professionals

    Report:CIOs Must Champion Engaging Employee Experiences

    CIOs' Focus On The Workforce Experience Aligns Technology With Strategies To Engage And Motivate Productive Workers

    Innovative products and services plus a laser focus on the customer are the engines of growth in the information economy. To succeed, business leaders must recruit, develop, and sustain an engaged...

    • Downloads: 81
  • For CIO Professionals

    Report:Answer Five Questions When Selecting A Cloud Collaboration And Productivity Suite

    A Buyer's Guide For Microsoft Office 365, Google Apps For Business, And IBM SmartCloud For Social Business

    Over the past two years, Forrester clients have shown great interest in the cloud collaboration and productivity suites Microsoft, Google, and IBM offer: We've fielded more than 150 inquiries on this...

    • Downloads: 235
  • For Infrastructure & Operations Professionals

    Report:Unified Communications And Collaboration Is Poised For Growth As Demand Rises

    Market Landscape: The Communications And Collaboration Infrastructure Playbook

    I&O professionals choosing unified communications and collaboration (UC&C) solutions today face a daunting array of solution types, capabilities, and business models. This report outlines a...

    • Downloads: 424
    • Rating:
  • For CIO Professionals

    Report:The Forrester Wave™: Cloud Strategies Of Online Collaboration Software Vendors, Q3 2012

    In Forrester's 38-criteria evaluation of the cloud strategies of online collaboration software vendors, we identified eight significant collaboration services providers — Box, Cisco Systems,...

    • Downloads: 911
    • Rating:
  • For Security & Risk Professionals

    Report:Aim To Empower The Anytime, Anywhere Workforce

    Business Impact: The Mobile Security And Operations Playbook

    With two-thirds of the North American and European workforce reporting that they work outside of their corporate office at least occasionally every month, it's imperative that business leaders...

    • Downloads: 658
  • For CIO Professionals

    Report:Helping Information Workers Find The Value In Collaboration Tools

    Forrester's Convenience Quotient Weighs The Benefits And Drawbacks Of Tools To Predict What Technologies Employees Will Use

    Content and collaboration (C&C) professionals are helping their businesses deploy a number of tools to keep information workers connected and productive. However, Forrester data consistently shows...

    • Downloads: 779
    • Comments: 2
    • Rating:
  • For CIO Professionals

    Report:Google Apps For Business: A 2011 Trip Report

    Google Apps Business Is Growing; Mobile, Social, And APIs Move To The Fore

    Forrester spent a day with Google Apps Vice President Dave Girouard and members of his team to hear the latest on Google Apps for Business and Google Apps for Government. With the US General Services...

    • Downloads: 595
  • For CIO Professionals

    Report:The State Of Workforce Technology Adoption: US Benchmark 2011

    How US Information Workers Adopt And Use Technology

    This report is a graphical analysis of Forrester's Q2 2011 US Workforce Technology And Engagement Online Survey of 4,985 US information workers. Armed with this baseline data from every US industry,...

    • Downloads: 806
  • For CIO Professionals

    Report:An Early Look At Microsoft Office 365 Features

    Office 365 Has Much But Not All Of What Firms Need From A Collaboration Platform

    On June 28, 2011, Microsoft launched Office 365 in 40 countries after a massive public beta involving 200,000 organizations from every region. This product encompasses Office Professional Plus and...

    • Downloads: 680
  • For CIO Professionals

    Report:Navigating The Online Collaboration Suite Landscape

    Moving collaboration workloads to the public cloud is an attractive proposition for content and collaboration professionals and information workers alike. Why? They're inexpensive to stand up and...

    • Downloads: 663
  • For CIO Professionals

    Report:Demystifying The Mobile Workforce

    Leverage Forrester's Mobile Worker Taxonomy To Facilitate Remote Working Styles

    Whether at home, on the road, or from an office, work is becoming something people do, not somewhere people go. In fact, 66% of information workers in North America and Europe already work remotely....

    • Downloads: 1294
    • Comments: 1
  • For CIO Professionals

    Report:What Gen Y Really Thinks About Your IT Department

    Younger Employees Are More Open To Working With IT Than You've Been Led To Believe

    Gen Yers — those born between 1980 and 2000 — generate lots of buzz in the business community. Business leaders see this group's affinity for social, collaboration, and mobile...

    • Downloads: 476
  • For CIO Professionals

    Report:SlideShare Ties Conferencing To Millions Of Slides

    More Than A Million Shared Slides Get An Audio And Video Facelift; Consumerization Gets Another Injection; IT Gets Another Vendor To Track

    Why does the world need yet another webconferencing vendor? Because the existing solutions don't deliver all the value that your employees crave at a price you can afford. SlideShare has answered the...

    • Downloads: 169
  • For CIO Professionals

    Report:Information Workers Are Not Quite Ready For Desktop Videoconferencing

    Spurring Adoption Requires Management Advocacy And Concrete Use Cases

    Videoconferencing technology promises contextual communications over distance. One type — desktop video — is gaining traction because it can provide access to visual communication to more...

    • Downloads: 386
  • For CIO Professionals

    Report:Why Intercompany Collaboration Is Important To Technology Product Managers And Marketers

    Collaborative Relationships Help Vendors Meet The Needs Of Partners And Customers

    Technology product managers and marketers face a simple truth: You have to work closely with your partners and customers or you risk failing to meet their needs. However, a range of technical and...

    • Downloads: 495
  • For CIO Professionals

    Report:Microsoft Shows How Product Managers Can Use Serious Games

    An Empowered Report: Microsoft Uses Productivity Games To Test Windows And Office Communicator

    For product managers, getting workers to help test new products has always proven to be a challenge, making finding an engaging inducement for participation the Holy Grail. As a panacea, a small but...

    • Downloads: 298
  • For CIO Professionals

    Report:Case Study: Dimdim Enters The Web Conferencing Market With Smart Product Design And Marketing

    Dimdim Points To How Small SaaS Firms Can Thrive In Crowded Markets

    Interest in software-as-a-service (SaaS) is heating up; 55% of firms tell us they are deploying the technology, will be deploying it in the next year or so, or are interested in it. In response,...

    • Downloads: 234
  • For CIO Professionals

    Report:Business Web 2.0 Buyer Profile: 2010

    Web 2.0 Technologies Find Internal And External Roles In Firms

    Business leader interest in Web 2.0 technologies has led software vendors of all stripes to add social layers to their applications. Sixty-five percent of firms have adopted at least one Web 2.0...

    • Downloads: 579
  • For CIO Professionals

    Report:Deciphering Online Billing Platforms

    New Billing Services Emerge To Help Monetize Online Businesses

    The opportunity to serve more than 195 million online adults with goods, content, and services has drawn businesses to the Internet. Building an online product is relatively easy; monetizing it has...

    • Downloads: 796
  • For Security & Risk Professionals

    Report:Understanding The Influential Information Worker

    The Changing Workforce Makes Understanding End User Habits Essential For Tech Vendors

    This is a graphical overview highlighting results from Forrester's Workforce Technographics®, US, Canada, And UK Survey, Q3 2009, a survey of 3,904 information workers (iWorkers) at companies...

    • Downloads: 517
  • For CIO Professionals

    Report:Predictions 2010: What's In Store For Serious Games And B2B Virtual Worlds?

    Firms Continue To Experiment As Vendors Seek Profitable Business Models

    serious games and virtual worlds won't turn the corner on business adoption

    • Downloads: 715
  • For CIO Professionals

    Report:The Enterprise 2.0 User: Harbinger Of The Future Of Workplace Collaboration

    Vendors Should Prepare For An Empowered, Mobile, And Collaborative Workforce

    Business leaders' increased interest in enterprise 2.0 technology has spurred collaboration software vendors of all stripes to roll out social applications in their suite of tools. Despite this...

    • Downloads: 1014
  • For CIO Professionals

    Report:Gen Y Won't Change Workplace Collaboration; Better Integrated Tools Will

    Demystifying The Myth Of A Gen-Y-Led Workplace Revolution

    Gen Yers in the US workforce, those between the ages of 18 and 29, are a confounding phenomenon. Some employers see their self-assured, authority-wary ways as a detriment to business while others see...

    • Downloads: 547
  • For CIO Professionals

    Report:The Real Value Of Virtual Worlds

    A Guide For Hooking Business Customers And Partners With This New Technology

    From the point of view of most business leaders, the utility of virtual worlds in business is not apparent. Heretofore, virtual world vendors have not done a particularly good job articulating the...

    • Downloads: 601
 
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