About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

TJ serves CIO Professionals. His research focuses on the business of collaboration software, which includes adoption, business models, pricing, and positioning, and how information workers affect the adoption and deployment of collaboration software within their business. His research of the collaboration space also deals with how these technologies are applied to facilitate interactions between companies — vendor to partner, vendor to supplier, vendor to customer — for purposes of marketing, product development, and innovation. In addition, TJ researches serious gaming, which is the use of games and gaming dynamics for business or educational purposes and the use of virtual worlds for collaboration and training. His work helps professionals understand the technology and demographic trends that are affecting the markets they serve and provides guidance on how best to position their products to meet these challenges. TJ has been cited in ComputerWorld and the Financial Times.
Prior to joining Forrester, TJ was an analyst at a new product development firm, conducting voice of the customer and litigation-related market research for technology and other firms.
TJ has a B.S. in public relations and an M.S. in applied communication research from Boston University.
Customer experience — its relationship to loyalty and satisfaction and the likelihood that it will lead to future business — is now a well-established discipline. However, measuring...

CIOs' Focus On The Workforce Experience Aligns Technology With Strategies To Engage And Motivate Productive Workers
Innovative products and services plus a laser focus on the customer are the engines of growth in the information economy. To succeed, business leaders must recruit, develop, and sustain an engaged...
A Buyer's Guide For Microsoft Office 365, Google Apps For Business, And IBM SmartCloud For Social Business
Over the past two years, Forrester clients have shown great interest in the cloud collaboration and productivity suites Microsoft, Google, and IBM offer: We've fielded more than 150 inquiries on this...
Market Landscape: The Communications And Collaboration Infrastructure Playbook
I&O professionals choosing unified communications and collaboration (UC&C) solutions today face a daunting array of solution types, capabilities, and business models. This report outlines a...

In Forrester's 38-criteria evaluation of the cloud strategies of online collaboration software vendors, we identified eight significant collaboration services providers — Box, Cisco Systems,...

Business Impact: The Mobile Security And Operations Playbook
With two-thirds of the North American and European workforce reporting that they work outside of their corporate office at least occasionally every month, it's imperative that business leaders...
Forrester's Convenience Quotient Weighs The Benefits And Drawbacks Of Tools To Predict What Technologies Employees Will Use
Content and collaboration (C&C) professionals are helping their businesses deploy a number of tools to keep information workers connected and productive. However, Forrester data consistently shows...

Google Apps Business Is Growing; Mobile, Social, And APIs Move To The Fore
Forrester spent a day with Google Apps Vice President Dave Girouard and members of his team to hear the latest on Google Apps for Business and Google Apps for Government. With the US General Services...
How US Information Workers Adopt And Use Technology
This report is a graphical analysis of Forrester's Q2 2011 US Workforce Technology And Engagement Online Survey of 4,985 US information workers. Armed with this baseline data from every US industry,...
Office 365 Has Much But Not All Of What Firms Need From A Collaboration Platform
On June 28, 2011, Microsoft launched Office 365 in 40 countries after a massive public beta involving 200,000 organizations from every region. This product encompasses Office Professional Plus and...
Moving collaboration workloads to the public cloud is an attractive proposition for content and collaboration professionals and information workers alike. Why? They're inexpensive to stand up and...
Leverage Forrester's Mobile Worker Taxonomy To Facilitate Remote Working Styles
Whether at home, on the road, or from an office, work is becoming something people do, not somewhere people go. In fact, 66% of information workers in North America and Europe already work remotely....
Younger Employees Are More Open To Working With IT Than You've Been Led To Believe
Gen Yers — those born between 1980 and 2000 — generate lots of buzz in the business community. Business leaders see this group's affinity for social, collaboration, and mobile...
More Than A Million Shared Slides Get An Audio And Video Facelift; Consumerization Gets Another Injection; IT Gets Another Vendor To Track
Why does the world need yet another webconferencing vendor? Because the existing solutions don't deliver all the value that your employees crave at a price you can afford. SlideShare has answered the...
Spurring Adoption Requires Management Advocacy And Concrete Use Cases
Videoconferencing technology promises contextual communications over distance. One type — desktop video — is gaining traction because it can provide access to visual communication to more...
Collaborative Relationships Help Vendors Meet The Needs Of Partners And Customers
Technology product managers and marketers face a simple truth: You have to work closely with your partners and customers or you risk failing to meet their needs. However, a range of technical and...
An Empowered Report: Microsoft Uses Productivity Games To Test Windows And Office Communicator
For product managers, getting workers to help test new products has always proven to be a challenge, making finding an engaging inducement for participation the Holy Grail. As a panacea, a small but...
Dimdim Points To How Small SaaS Firms Can Thrive In Crowded Markets
Interest in software-as-a-service (SaaS) is heating up; 55% of firms tell us they are deploying the technology, will be deploying it in the next year or so, or are interested in it. In response,...
Web 2.0 Technologies Find Internal And External Roles In Firms
Business leader interest in Web 2.0 technologies has led software vendors of all stripes to add social layers to their applications. Sixty-five percent of firms have adopted at least one Web 2.0...
New Billing Services Emerge To Help Monetize Online Businesses
The opportunity to serve more than 195 million online adults with goods, content, and services has drawn businesses to the Internet. Building an online product is relatively easy; monetizing it has...
The Changing Workforce Makes Understanding End User Habits Essential For Tech Vendors
This is a graphical overview highlighting results from Forrester's Workforce Technographics®, US, Canada, And UK Survey, Q3 2009, a survey of 3,904 information workers (iWorkers) at companies...
Firms Continue To Experiment As Vendors Seek Profitable Business Models
serious games and virtual worlds won't turn the corner on business adoption
Vendors Should Prepare For An Empowered, Mobile, And Collaborative Workforce
Business leaders' increased interest in enterprise 2.0 technology has spurred collaboration software vendors of all stripes to roll out social applications in their suite of tools. Despite this...
Demystifying The Myth Of A Gen-Y-Led Workplace Revolution
Gen Yers in the US workforce, those between the ages of 18 and 29, are a confounding phenomenon. Some employers see their self-assured, authority-wary ways as a detriment to business while others see...
A Guide For Hooking Business Customers And Partners With This New Technology
From the point of view of most business leaders, the utility of virtual worlds in business is not apparent. Heretofore, virtual world vendors have not done a particularly good job articulating the...