TJ Keitt

Senior Analyst serving Customer Experience PROFESSIONALS

TJ serves Customer Experience Professionals. His research focuses on the business of collaboration software, which includes adoption, business models, pricing, and positioning, and how information workers affect the adoption and deployment of collaboration software within their business. His research of the collaboration space also deals with how these technologies are applied to facilitate interactions between companies — vendor to partner, vendor to supplier, vendor to customer — for purposes of marketing, product development, and innovation. In addition, TJ researches serious gaming, which is the use of games and gaming dynamics for business or educational purposes and the use of virtual worlds for collaboration and training. His work helps professionals understand the technology and demographic trends that are affecting the markets they serve and provides guidance on how best to position their products to meet these challenges. TJ has been cited in ComputerWorld and the Financial Times.

Previous Work Experience

Prior to joining Forrester, TJ was an analyst at a new product development firm, conducting voice of the customer and litigation-related market research for technology and other firms.

Education

TJ has a B.S. in public relations and an M.S. in applied communication research from Boston University.

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10 results in Reports

  • TJ Keitt
  • Web 2.0
  • For CIO Professionals

    Report:It's Time To Take Games Seriously

    Video Games Provide An Effective Way To Reach Customers And Employees

    Serious gaming, or the use of games and gaming dynamics for non-entertainment purposes, is poised to take off thanks to the rise of Technology Populism, the greening of IT, and the emergence of the...

    • Downloads: 1519
  • For CIO Professionals

    Report:The Enterprise 2.0 User: Harbinger Of The Future Of Workplace Collaboration

    Vendors Should Prepare For An Empowered, Mobile, And Collaborative Workforce

    Business leaders' increased interest in enterprise 2.0 technology has spurred collaboration software vendors of all stripes to roll out social applications in their suite of tools. Despite this...

    • Downloads: 1037
  • For CIO Professionals

    Report:Predictions 2010: What's In Store For Serious Games And B2B Virtual Worlds?

    Firms Continue To Experiment As Vendors Seek Profitable Business Models

    serious games and virtual worlds won't turn the corner on business adoption

    • Downloads: 732
  • For CIO Professionals

    Report:The Real Value Of Virtual Worlds

    A Guide For Hooking Business Customers And Partners With This New Technology

    From the point of view of most business leaders, the utility of virtual worlds in business is not apparent. Heretofore, virtual world vendors have not done a particularly good job articulating the...

    • Downloads: 620
  • For CIO Professionals

    Report:The Enterprise 2.0 User Profile: 2011

    A Small, Technically Savvy Group Leverages Publicly Available Social Software To Enhance Their Efficiency And Productivity At Work

    Enterprise 2.0 is a hot topic as business executives and IT leaders seek ways to bring social technologies into their business. But hype aside, are we close to seeing a social revolution in business?...

    • Downloads: 664
  • For CIO Professionals

    Report:Will Unified Communications Make Virtual Worlds Relevant To Business?

    Yes, But It Won't Be Overnight

    Virtual worlds have consistently struggled to demonstrate their relevance to business leaders. Problems with the stability of the technology, lack of compelling case studies, and failure to integrate...

    • Downloads: 536
  • For CIO Professionals

    Report:Inquiry Insights: Virtual Worlds, Q4 2008

    Forrester has gone from fielding virtually no inquiries about virtual worlds prior to 2007 to fielding 91 by the end of 2008. As they do with any other nascent technology, IT decision-makers and...

    • Downloads: 383
  • For Customer Experience Professionals

    Report:How Collaboration Improves Customer Experience

    Collaboration Tools Are Your Customer Experience Ecosystem's Nervous System

    Fifty-seven percent of today's information workers — those who use a computer at least 1 hour per day — regularly communicate with colleagues inside their organization, business partners,...

    • Downloads: 272
  • For Customer Experience Professionals

    Report:Case Study: Health Leads Builds A New Customer Experience Ecosystem

    Health Leads Marries Customer And Resource Databases With Social Technologies To Address Patients' Socioeconomic Issues

    Health Leads is a Massachusetts-based nonprofit that seeks to improve healthcare for low-income communities. To this end, Health Leads deploys 1,000 college student Advocates to help patients in...

    • Downloads: 83
  • For Customer Experience Professionals

    Report:Case Study: Red Robin Builds An Agile Customer-Centric Culture With Yammer

    The Restaurant Uses Social Tools To Engage Employees And Accelerate Innovations That Customers Crave

    Red Robin Gourmet Burgers, a US restaurant chain, competes in a crowded market where customer tastes change rapidly. As such, the company must build an organization that can quickly change its...

    • Downloads: 102