TJ Keitt

Senior Analyst serving Customer Experience PROFESSIONALS

TJ serves Customer Experience Professionals. His research focuses on the business of collaboration software, which includes adoption, business models, pricing, and positioning, and how information workers affect the adoption and deployment of collaboration software within their business. His research of the collaboration space also deals with how these technologies are applied to facilitate interactions between companies — vendor to partner, vendor to supplier, vendor to customer — for purposes of marketing, product development, and innovation. In addition, TJ researches serious gaming, which is the use of games and gaming dynamics for business or educational purposes and the use of virtual worlds for collaboration and training. His work helps professionals understand the technology and demographic trends that are affecting the markets they serve and provides guidance on how best to position their products to meet these challenges. TJ has been cited in ComputerWorld and the Financial Times.

Previous Work Experience

Prior to joining Forrester, TJ was an analyst at a new product development firm, conducting voice of the customer and litigation-related market research for technology and other firms.

Education

TJ has a B.S. in public relations and an M.S. in applied communication research from Boston University.

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6 results in Reports

  • Enterprise Mobility
  • Katyayan Gupta
  • For Infrastructure & Operations Professionals

    Report:The Enterprise Mobility Outlook For Asia Pacific In 2014

    How I&O Pros Can Best Support Enterprise Mobility And Prepare Their Firms For Disruption

    Mobile device adoption at Asia Pacific (AP) organizations will grow in 2014, driven by a large young online population, declining hardware prices, and the increasing affordability of wireless...

    • Downloads: 214
  • For Infrastructure & Operations Professionals

    Report:Mobility Adoption Is Poised For Strong Growth In India

    An Improving Mobility Infrastructure And Ecosystem, Combined With Business And Workforce Demand, Is Fueling Growth

    The enterprise mobility market presents a huge opportunity for tech vendors in India, especially for telcos and systems integrators (SIs). Mobility is among the top priorities for business...

    • Downloads: 427
  • For Infrastructure & Operations Professionals

    Report:The Enterprise Mobility Outlook For Asia Pacific In 2013

    Organizations Across The Region Will Invest In Five Key Areas As Workforce Demand For Mobility Continues To Rise

    This report gives enterprise mobility vendors guidance on how to identify business opportunities in Asia Pacific (AP) in 2013, providing insights into end user companies' telecom and mobility...

    • Downloads: 253
  • For Infrastructure & Operations Professionals

    Report:Tablet Market Dynamics In Asia Pacific And Japan, 2012 To 2016

    Growing Tablet Support By APJ Enterprises Presents Opportunities For Vendors Beyond The Tablet Makers Themselves

    Tablet usage is growing rapidly across the globe, including Asia Pacific including Japan (APJ). Features like large screen size, portability, and ease of use allow consumers to use tablets to access...

    • Downloads: 383
  • For Infrastructure & Operations Professionals

    Report:Three Best Practices From Early BYOT Adopters In India

    Address Management Concerns Around Data Security, ROI, And Business Requirements To Build A Valid Business Case

    The consumerization of IT in India is leading more people to use personal mobile devices, applications, and public cloud services for work, a trend that Forrester refers to as "bring your own...

    • Downloads: 131
  • For Infrastructure & Operations Professionals

    Report:Managing Information Security In BYOT Environments In Asia Pacific

    I&O Professionals Need The Right Policies, Technologies, And Skills To Secure Enterprise Data

    Employees are rapidly embracing personal devices, consumer software, and public cloud services for work to increase personal productivity and efficiency, a trend that Forrester refers to as...

    • Downloads: 209