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TJ Keitt

Senior Analyst serving CIOs

TJ serves CIO Professionals. His research focuses on the business of collaboration software, which includes adoption, business models, pricing, and positioning, and how information workers affect the adoption and deployment of collaboration software within their business. His research of the collaboration space also deals with how these technologies are applied to facilitate interactions between companies — vendor to partner, vendor to supplier, vendor to customer — for purposes of marketing, product development, and innovation. In addition, TJ researches serious gaming, which is the use of games and gaming dynamics for business or educational purposes and the use of virtual worlds for collaboration and training. His work helps professionals understand the technology and demographic trends that are affecting the markets they serve and provides guidance on how best to position their products to meet these challenges. TJ has been cited in ComputerWorld and the Financial Times.

Previous Work Experience

Prior to joining Forrester, TJ was an analyst at a new product development firm, conducting voice of the customer and litigation-related market research for technology and other firms.


Education

TJ has a B.S. in public relations and an M.S. in applied communication research from Boston University.

Research Coverage:

Collaboration Platforms, Customer Experience Management, Enterprise Collaboration, Go-To-Market Strategies, Information Management, Messaging, Product & Solutions Strategies, Serious Gaming, Social Computing, Technology Product Strategies, Web 2.0, Web Conferencing

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6 results in Reports

  • Ron Rogowski II
  • Branding

  • For Customer Experience Professionals

    Report:The Best Of Web Site Brand Experiences 2010

    Best Practices From 14 Web Site Brand Reviews Across Three Industries

    Ron Rogowski IINovember 08, 2010

    In 2010, Forrester reviewed the Web site brand experience of sites in industries as diverse as automotive, hotels, and skin care. An analysis of the results across industries surfaced common...

    • Downloads: 1045

  • For Customer Experience Professionals

    Report:Why You Need A Digital Customer Experience Strategy

    It's Time To Back Up The Claim That Digital Customer Experience Is Important

    Ron Rogowski IIMay 18, 2011

    Companies say that digital touchpoints are critical to their customer experience efforts but don't have an approach for multi-touchpoint experience, don't know customers' expectations, and don't know...

    • Downloads: 1757
    • Rating:

  • For Customer Experience Professionals

    Report:Mastering Emotional Experience Design: Develop A Coherent Personality

    Ron Rogowski IIMarch 09, 2011

    Today's cookie-cutter digital experiences fail to leave lasting impressions on customers, in part because they lack a coherent personality. Companies hoping to engage their customers in digital...

    • Downloads: 693

  • For Customer Experience Professionals

    Report:Implement Your Digital Customer Experience Strategy

    Road Map: The Digital Customer Experience Improvement Playbook

    Ron Rogowski IIJune 27, 2012

    This report is an update to "How To Build An Implementation Road Map For Your Digital Customer Experience Strategy" originally published on August 11, 2011. In a world of proliferating digital...

    • Downloads: 1761
    • Rating:

  • For Customer Experience Professionals

    Report:The Unified Customer Experience Imperative

    Delivering Experience Excellence Across A Fractured Network Of Digital Touchpoints

    Ron Rogowski IIMay 07, 2013

    Today's digital landscape is distributed across an array of touchpoints and devices. With customers able to interact through multiple channels at any given moment, firms need to ensure that they...

    • Downloads: 1064
    • Rating:

  • For Customer Experience Professionals

    Report:Develop Your Digital Customer Experience Strategy

    Strategic Plan: The Digital Customer Experience Improvement Playbook

    Ron Rogowski IIJune 25, 2012

    This report is an update to "How To Develop Your Digital Customer Experience Strategy" originally published on July 13, 2011. Companies need a digital customer experience strategy to ensure that they...

    • Downloads: 1870
 
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