TJ Keitt

Senior Analyst serving Customer Experience PROFESSIONALS

TJ serves Customer Experience Professionals. His research focuses on the business of collaboration software, which includes adoption, business models, pricing, and positioning, and how information workers affect the adoption and deployment of collaboration software within their business. His research of the collaboration space also deals with how these technologies are applied to facilitate interactions between companies — vendor to partner, vendor to supplier, vendor to customer — for purposes of marketing, product development, and innovation. In addition, TJ researches serious gaming, which is the use of games and gaming dynamics for business or educational purposes and the use of virtual worlds for collaboration and training. His work helps professionals understand the technology and demographic trends that are affecting the markets they serve and provides guidance on how best to position their products to meet these challenges. TJ has been cited in ComputerWorld and the Financial Times.

Previous Work Experience

Prior to joining Forrester, TJ was an analyst at a new product development firm, conducting voice of the customer and litigation-related market research for technology and other firms.


TJ has a B.S. in public relations and an M.S. in applied communication research from Boston University.

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10 results in Reports

  • TJ Keitt
  • Telecommunications Services
  • For CIO Professionals

    Report:Market Overview: Hosted Collaboration Services Providers

    Alternatives To Google Apps And Microsoft Office 365 Emerge

    Sixty-five percent of IT leaders Forrester recently surveyed said they are interested in or already using software-as-a-service (SaaS) for some portion of their collaboration technology portfolio....

    • Downloads: 425
  • For CIO Professionals

    Report:Portrait Of A Government Information Worker

    Governments Are Playing Catch-Up In Terms Of Mobility And Collaboration

    North American and European governments are striving for efficiency, openness, and responsiveness as their constituencies increasingly organize and mobilize using social technologies. However,...

    • Downloads: 572
  • For CIO Professionals

    Report:What Technology Populism Means For Tech Marketers

    Information Workers Flex Muscles As Business Tech Decision-Makers

    Technology Populism — information workers provisioning technology outside of IT's auspices — is a topic of great interest to both technology vendors and IT departments. But is it more...

    • Downloads: 388
  • For CIO Professionals

    Report:The State Of Collaboration Software Adoption

    Firms Continue To Turn To Collaboration Software After Recession

    Collaboration software adoption grew during the recessionary years of 2008 and 2009, and we anticipate this continuing. Why? Changes in how businesses work internally and with their customers and...

    • Downloads: 959
  • For CIO Professionals

    Report:Deciphering Online Billing Platforms

    New Billing Services Emerge To Help Monetize Online Businesses

    The opportunity to serve more than 195 million online adults with goods, content, and services has drawn businesses to the Internet. Building an online product is relatively easy; monetizing it has...

    • Downloads: 874
  • For Security & Risk Professionals

    Report:Understanding The Influential Information Worker

    The Changing Workforce Makes Understanding End User Habits Essential For Tech Vendors

    This is a graphical overview highlighting results from Forrester's Workforce Technographics®, US, Canada, And UK Survey, Q3 2009, a survey of 3,904 information workers (iWorkers) at companies...

    • Downloads: 550
  • For CIO Professionals

    Report:The Enterprise 2.0 User: Harbinger Of The Future Of Workplace Collaboration

    Vendors Should Prepare For An Empowered, Mobile, And Collaborative Workforce

    Business leaders' increased interest in enterprise 2.0 technology has spurred collaboration software vendors of all stripes to roll out social applications in their suite of tools. Despite this...

    • Downloads: 1040
  • For CIO Professionals

    Report:Demand Insights: The Global Collaboration Market Is Flat

    Universal Business Needs Make Collaboration Tools Important Globally

    Universal business concerns about keeping employees and partners on the same page and productive in an increasingly stratified business environment have business leaders around the world scrambling...

    • Downloads: 505
  • For CIO Professionals

    Report:The Verizon Information Research Network Utilizes Technology For Strategic Impact

    The challenge of managing numerous research requests with a small staff is one that affects many market research organizations. Verizon's repository of secondary research, managed by the Verizon...

    • Downloads: 214
  • For CIO Professionals

    Report:Inquiry Insights: Telecom Managed Services, Q2 2008

    The telecom managed services market is full of activity, with 88% of North American and European firms reporting that they have purchased some type of managed telecom service. Despite the heat in the...

    • Downloads: 346