TJ Keitt

Senior Analyst serving Customer Experience PROFESSIONALS

TJ serves Customer Experience Professionals. His research focuses on the business of collaboration software, which includes adoption, business models, pricing, and positioning, and how information workers affect the adoption and deployment of collaboration software within their business. His research of the collaboration space also deals with how these technologies are applied to facilitate interactions between companies — vendor to partner, vendor to supplier, vendor to customer — for purposes of marketing, product development, and innovation. In addition, TJ researches serious gaming, which is the use of games and gaming dynamics for business or educational purposes and the use of virtual worlds for collaboration and training. His work helps professionals understand the technology and demographic trends that are affecting the markets they serve and provides guidance on how best to position their products to meet these challenges. TJ has been cited in ComputerWorld and the Financial Times.

Previous Work Experience

Prior to joining Forrester, TJ was an analyst at a new product development firm, conducting voice of the customer and litigation-related market research for technology and other firms.

Education

TJ has a B.S. in public relations and an M.S. in applied communication research from Boston University.

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3 results in Reports

  • TJ Keitt
  • Financial Services
  • For CIO Professionals

    Report:Framing The Business And IT Impact Of Mobile And Remote Work

    Business Leaders Must Focus On People, Technologies, And Facilities Management

    With two-thirds of the North American and European workforce reporting that they work outside a corporate office at least occasionally during a month, it's imperative that business leaders initiate...

    • Downloads: 697
  • For CIO Professionals

    Report:Case Study: State Street Gives Workers Scheduling Flexibility And Reaps Business Benefits

    Giving Employees Choice As To When And Where They Work Helps Recruiting, Retention, Team Work, And Sustainability Efforts

    In 2009, State Street, a Boston-based financial services firm, created its Flex Work Program to recruit and retain top talent. Why? State Street's leaders felt that finding and holding on to these...

    • Downloads: 222
  • For CIO Professionals

    Report:Deciphering Online Billing Platforms

    New Billing Services Emerge To Help Monetize Online Businesses

    The opportunity to serve more than 195 million online adults with goods, content, and services has drawn businesses to the Internet. Building an online product is relatively easy; monetizing it has...

    • Downloads: 872