Forrester Research : Analyst : TJ Keitt

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TJ Keitt

Senior Analyst serving CIOs

Blog: CIO Blog

TJ serves CIO Professionals. His research focuses on the business of collaboration software, which includes adoption, business models, pricing, and positioning, and how information workers affect the adoption and deployment of collaboration software within their business. His research of the collaboration space also deals with how these technologies are applied to facilitate interactions between companies — vendor to partner, vendor to supplier, vendor to customer — for purposes of marketing, product development, and innovation. In addition, TJ researches serious gaming, which is the use of games and gaming dynamics for business or educational purposes and the use of virtual worlds for collaboration and training. His work helps professionals understand the technology and demographic trends that are affecting the markets they serve and provides guidance on how best to position their products to meet these challenges. TJ has been cited in ComputerWorld and the Financial Times.

Previous Work Experience

Prior to joining Forrester, TJ was an analyst at a new product development firm, conducting voice of the customer and litigation-related market research for technology and other firms.

Education

TJ has a B.S. in public relations and an M.S. in applied communication research from Boston University.

Research Coverage:

Collaboration Platforms, Customer Experience Management, Enterprise Collaboration, Go-To-Market Strategies, Information Management, Messaging, Product & Solutions Strategies, Serious Gaming, Social Computing, Technology Product Strategies, Web 2.0, Web Conferencing

TJ Keitt's Research

For CIOs
Report: Measure Workforce Experience Through Engagement, Productivity, And Customer Impact
Simon Yates, TJ KeittMay 07, 2013
Customer experience — its relationship to loyalty and satisfaction and the likelihood that it will lead to future business — is now a well-established discipline. However, measuring ...
- Downloads: 88
- Rating:
For CIOs
Report: CIOs Must Champion Engaging Employee Experiences
TJ Keitt, Simon YatesMay 07, 2013
Innovative products and services plus a laser focus on the customer are the engines of growth in the information economy. To succeed, business leaders must recruit, develop, and sustain an engag...
- Downloads: 97
For CIOs
Report: Answer Five Questions When Selecting A Cloud Collaboration And Productivity Suite
TJ KeittApril 16, 2013
Over the past two years, Forrester clients have shown great interest in the cloud collaboration and productivity suites Microsoft, Google, and IBM offer: We've fielded more than 150 inquiries on...
- Downloads: 253
For Infrastructure & Operations Professionals
Report: Unified Communications And Collaboration Is Poised For Growth As Demand Rises
Henry Dewing, TJ KeittNovember 06, 2012
I&O professionals choosing unified communications and collaboration (UC&C) solutions today face a daunting array of solution types, capabilities, and business models. This report outlines a cate...
- Downloads: 428
- Rating:
For CIOs
Report: The Road To Social Business Transformation Starts With A Burning Platform
TJ Keitt, Ted SchadlerOctober 12, 2012
Social business technology can transform the way employees work by eliminating barriers to collaboration, improving customer engagement, and accelerating the flow of information and ideas. But e...
- Downloads: 642
- Rating:

View all of TJ Keitt's Research

For CIOs
Report: It's Time To Take Games Seriously
TJ Keitt, Paul JacksonAugust 19, 2008
Serious gaming, or the use of games and gaming dynamics for non-entertainment purposes, is poised to take off thanks to the rise of Technology Populism, the greening of IT, and the emergence of ...
- Downloads: 1483
For CIOs
Report: The Global Mobile Application Landscape
TJ Keitt, Michele PelinoApril 07, 2008
Mobile line-of-business applications — such as field service and healthcare apps — are the next wave of mobile applications. While deployment of these apps is further along in North ...
- Downloads: 1286
For CIOs
Report: Understanding The US Video Game Player
TJ Keitt, Paul JacksonJanuary 25, 2008
Video gaming is mainstream — today, 37% of US consumers report that they play video games. These gamers are not just young men but include Baby Boomers and women. Women constitute 49% of g...
- Downloads: 1370
For CIOs
Report: Demystifying The Mobile Workforce
TJ KeittJune 07, 2011
Whether at home, on the road, or from an office, work is becoming something people do, not somewhere people go. In fact, 66% of information workers in North America and Europe already work remot...
- Downloads: 1298
- Comments: 1
For CIOs
Report: The Enterprise 2.0 User: Harbinger Of The Future Of Workplace Collaboration
TJ KeittNovember 24, 2009
Business leaders' increased interest in enterprise 2.0 technology has spurred collaboration software vendors of all stripes to roll out social applications in their suite of tools. Despite this ...
- Downloads: 1014