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TJ Keitt

Senior Analyst serving CIOs

TJ serves CIO Professionals. His research focuses on the business of collaboration software, which includes adoption, business models, pricing, and positioning, and how information workers affect the adoption and deployment of collaboration software within their business. His research of the collaboration space also deals with how these technologies are applied to facilitate interactions between companies — vendor to partner, vendor to supplier, vendor to customer — for purposes of marketing, product development, and innovation. In addition, TJ researches serious gaming, which is the use of games and gaming dynamics for business or educational purposes and the use of virtual worlds for collaboration and training. His work helps professionals understand the technology and demographic trends that are affecting the markets they serve and provides guidance on how best to position their products to meet these challenges. TJ has been cited in ComputerWorld and the Financial Times.

Previous Work Experience

Prior to joining Forrester, TJ was an analyst at a new product development firm, conducting voice of the customer and litigation-related market research for technology and other firms.


Education

TJ has a B.S. in public relations and an M.S. in applied communication research from Boston University.

Research Coverage:

Collaboration Platforms, Customer Experience Management, Enterprise Collaboration, Go-To-Market Strategies, Information Management, Messaging, Product & Solutions Strategies, Serious Gaming, Social Computing, Technology Product Strategies, Web 2.0, Web Conferencing

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10 results in Reports

  • TJ Keitt
  • Past 18 months

  • For CIO Professionals

    Report:The Forrester Wave™: Cloud Strategies Of Online Collaboration Software Vendors, Q3 2012

    TJ KeittAugust 16, 2012

    In Forrester's 38-criteria evaluation of the cloud strategies of online collaboration software vendors, we identified eight significant collaboration services providers — Box, Cisco Systems,...

    • Downloads: 911
    • Rating:

  • For CIO Professionals

    Report:Helping Information Workers Find The Value In Collaboration Tools

    Forrester's Convenience Quotient Weighs The Benefits And Drawbacks Of Tools To Predict What Technologies Employees Will Use

    TJ KeittFebruary 16, 2012

    Content and collaboration (C&C) professionals are helping their businesses deploy a number of tools to keep information workers connected and productive. However, Forrester data consistently shows...

    • Downloads: 779
    • Comments: 2
    • Rating:

  • For CIO Professionals

    Report:The Road To Social Business Transformation Starts With A Burning Platform

    Road Map: The Social Business And Collaboration Playbook

    TJ Keitt, Ted SchadlerOctober 12, 2012

    Social business technology can transform the way employees work by eliminating barriers to collaboration, improving customer engagement, and accelerating the flow of information and ideas. But even...

    • Downloads: 637
    • Rating:

  • For Security & Risk Professionals

    Report:Aim To Empower The Anytime, Anywhere Workforce

    Business Impact: The Mobile Security And Operations Playbook

    Benjamin Gray, TJ KeittMay 03, 2012

    With two-thirds of the North American and European workforce reporting that they work outside of their corporate office at least occasionally every month, it's imperative that business leaders...

    • Downloads: 658

  • For CIO Professionals

    Report:Framing The Business And IT Impact Of Mobile And Remote Work

    Business Leaders Must Focus On People, Technologies, And Facilities Management

    TJ KeittJanuary 27, 2012

    With two-thirds of the North American and European workforce reporting that they work outside a corporate office at least occasionally during a month, it's imperative that business leaders initiate...

    • Downloads: 637

  • For CIO Professionals

    Report:The Social CIO

    Future Look: The Social Business And Collaboration Playbook

    TJ KeittAugust 24, 2012

    Free access to and sharing of ideas is the hallmark of the digital age. Today, your customers, partners, and employees can share information to form opinions that can affect your business and, on a...

    • Downloads: 539

  • For Infrastructure & Operations Professionals

    Report:Unified Communications And Collaboration Is Poised For Growth As Demand Rises

    Market Landscape: The Communications And Collaboration Infrastructure Playbook

    Henry Dewing, TJ KeittNovember 06, 2012

    I&O professionals choosing unified communications and collaboration (UC&C) solutions today face a daunting array of solution types, capabilities, and business models. This report outlines a...

    • Downloads: 424
    • Rating:

  • For CIO Professionals

    Report:Answer Five Questions When Selecting A Cloud Collaboration And Productivity Suite

    A Buyer's Guide For Microsoft Office 365, Google Apps For Business, And IBM SmartCloud For Social Business

    TJ KeittApril 16, 2013

    Over the past two years, Forrester clients have shown great interest in the cloud collaboration and productivity suites Microsoft, Google, and IBM offer: We've fielded more than 150 inquiries on this...

    • Downloads: 235

  • For CIO Professionals

    Report:CIOs Must Champion Engaging Employee Experiences

    CIOs' Focus On The Workforce Experience Aligns Technology With Strategies To Engage And Motivate Productive Workers

    TJ Keitt, Simon YatesMay 07, 2013

    Innovative products and services plus a laser focus on the customer are the engines of growth in the information economy. To succeed, business leaders must recruit, develop, and sustain an engaged...

    • Downloads: 81

  • For CIO Professionals

    Report:Measure Workforce Experience Through Engagement, Productivity, And Customer Impact

    Simon Yates, TJ KeittMay 07, 2013

    Customer experience — its relationship to loyalty and satisfaction and the likelihood that it will lead to future business — is now a well-established discipline. However, measuring...

    • Downloads: 78
    • Rating:
 
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