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TJ Keitt

Senior Analyst serving CIOs

Blog: CIO Blog

TJ serves CIO Professionals. His research focuses on the business of collaboration software, which includes adoption, business models, pricing, and positioning, and how information workers affect the adoption and deployment of collaboration software within their business. His research of the collaboration space also deals with how these technologies are applied to facilitate interactions between companies — vendor to partner, vendor to supplier, vendor to customer — for purposes of marketing, product development, and innovation. In addition, TJ researches serious gaming, which is the use of games and gaming dynamics for business or educational purposes and the use of virtual worlds for collaboration and training. His work helps professionals understand the technology and demographic trends that are affecting the markets they serve and provides guidance on how best to position their products to meet these challenges. TJ has been cited in ComputerWorld and the Financial Times.

Previous Work Experience

Prior to joining Forrester, TJ was an analyst at a new product development firm, conducting voice of the customer and litigation-related market research for technology and other firms.

Education

TJ has a B.S. in public relations and an M.S. in applied communication research from Boston University.

Research Coverage:

Collaboration Platforms, Customer Experience Management, Enterprise Collaboration, Go-To-Market Strategies, Information Management, Messaging, Product & Solutions Strategies, Serious Gaming, Social Computing, Technology Product Strategies, Web 2.0, Web Conferencing

9 results in Social

TJ Keitt
Past 12 months

For Chief Information Officer Professionals
Blog:Presenting Four Cases That Can Help You Transform Your Organization Into A Social And Collaborative Business
TJ KeittOctober 29, 2012
My colleague Ted Schadler and I recently completed a six month investigation into social business and collaborative transformation. As the title of the report -- The Road To Social Business Starts...
For Chief Information Officer Professionals
Blog:If You're Not Helping Lay The Foundation For A Social Business, You Need To Start Now
TJ KeittAugust 28, 2012
The movement of information is key to today's global economy. Companies like General Electric send their design concepts to countries like India, allowing developers there to localize products to...
For Chief Information Officer Professionals
Blog:Choosing Between Microsoft Office 365 And Google Apps Hinges On Your Belief In The Vendor's Vision
TJ KeittFebruary 6, 2013
Over the last couple of years, I've fielded a number of inquiries from Forrester clients who are trying to decide whether their company should move their email and other collaboration workloads...
For Chief Information Officer Professionals
Blog:Symantec Engages Customers And Prospects Through A Social Media Command Center
TJ KeittNovember 26, 2012
My colleague Ted Schadler and I published several case studies in our recent report, "The Road To Social Business Transformation Starts With A Burning Platform." What follows is one of those stories...
For Chief Information Officer Professionals
Blog:SAS Uses Social Collaboration To Keep Employees Connected And Engaged
TJ KeittDecember 9, 2012
My colleague Ted Schadler and I published several case studies in our recent report, "The Road To Social Business Transformation Starts With A Burning Platform." What follows is one of those stories...
For Chief Information Officer Professionals
Blog:Lessons From A CIO Forum Conversation On Employee Engagement
TJ KeittMay 7, 2013
Yesterday afternoon, I moderated a panel on the role the IT department can play in the business's employee engagement efforts. Any follower of this blog knows that this is a topic I've talked...
For Chief Information Officer Professionals
Blog:Online Collaboration Tools Address A New Set Of Business Challenges, But Are They Ready For Your Business?
TJ KeittAugust 16, 2012
Today, we published our first Forrester Wave™ on the cloud strategies of online collaboration software vendors, evaluating how eight vendors -- Box, Cisco Systems, Citrix Online, Google, IBM,...
For Chief Information Officer Professionals
Blog:Engaged Employees Expect IT Leaders To Understand Their Needs
TJ KeittApril 17, 2013
My colleague Simon Yates and I have spent a good bit of time recently discussing the role of IT in creating engaging experiences for employees. We've proposed that IT leaders concern themselves...
For Chief Information Officer Professionals
Blog:The CIO Is The Facilitator Of Engaging Employee Experiences
TJ KeittMarch 26, 2013
Employee engagement is a hot topic in many C-suites today. There's a growing body of research that says engaged employees are productive employees, contributing positively to the bottom line....

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TJ Keitt

Senior Analyst serving CIOs

Research Coverage:

For Chief Information Officer Professionals

Blog:Presenting Four Cases That Can Help You Transform Your Organization Into A Social And Collaborative Business

For Chief Information Officer Professionals

Blog:If You're Not Helping Lay The Foundation For A Social Business, You Need To Start Now

For Chief Information Officer Professionals

Blog:Choosing Between Microsoft Office 365 And Google Apps Hinges On Your Belief In The Vendor's Vision

For Chief Information Officer Professionals

Blog:Symantec Engages Customers And Prospects Through A Social Media Command Center

For Chief Information Officer Professionals

Blog:SAS Uses Social Collaboration To Keep Employees Connected And Engaged

For Chief Information Officer Professionals

Blog:Lessons From A CIO Forum Conversation On Employee Engagement

For Chief Information Officer Professionals

Blog:Online Collaboration Tools Address A New Set Of Business Challenges, But Are They Ready For Your Business?

For Chief Information Officer Professionals

Blog:Engaged Employees Expect IT Leaders To Understand Their Needs

For Chief Information Officer Professionals

Blog:The CIO Is The Facilitator Of Engaging Employee Experiences

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