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For CMO Professionals

TV And Video Advertising Is On The Upswing In 2012

Latest Update: March 07, 2012

By David M. Cooperstein with Michael Glantz, Matthew Dernoga

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Why Read This Report

Forrester partnered with the Association of National Advertisers (ANA) to better understand marketers' current attitudes toward TV and digital video advertising. Marketers have regained their confidence in TV advertising since the recession and look forward to the promise of applying targeting and segmentation to their TV campaigns. This report explains the perspectives of the largest consumer and business marketers and outlines some of the key trends marketers need to watch as TV continues to evolve as a media platform.
Tags: Advertising Agencies, Consumer Electronics & Technology, DVRs, Emerging Media, Emerging Methods, Interactive Marketing Strategy and Process, Marketing Measurement, Media & Entertainment, Mobile Advertising, Mobile Marketing, Mobile Video, Television Advertising
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TABLE OF CONTENTS

  • Advertisers' Confidence In TV Is Growing
  • Marketers See Change On The Horizon For The TV Ecosystem

  • RECOMMENDATIONS

    It's Time To Invest In The Next Generation Of TV And Video Advertising
  • Supplemental Material
  • Related Research Documents
 
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