CLIP THIS INQUIRY

Select a group:

Group Name
Create New GroupClip

CLIP THIS FLOW

Select a group:

Group Name
Create New GroupClip
This is the Benchmarks report in The Cross-Channel Campaign Management Playbook.

For Customer Insights Professionals

Tackle Behavioral Targeting To Modernize Customer Interactions

October 09, 2012

By Robert Brosnan with Dave Frankland, Michelle Dickson

  • 636 downloads
  • 0 comments
  • Rating:

Why Read This Report

For the recent Forrester Wave™ evaluation of cross-channel campaign management (CCCM), we surveyed 130 customers about their vendors. We found that users were generally satisfied with the performance of their applications, giving high satisfaction scores to many of their applications' capabilities. Yet we see marketers' increasing emphasis on behavioral personalization as a basis for a new generation of providers to disrupt the campaign management market. This report, part of the cross-channel campaign management playbook, is an updated version of our March 28, 2012, "Campaign Management Customers Get Personal" report.
Tags: Behavioral Targeting, Campaign Management, Cross Channel Strategies, Customer Experience Management, Customer Intelligence Strategy and Process, Enterprise Marketing Platforms, Interactive Marketing Strategy and Process, Marketing & Strategy, Marketing Automation, Marketing Methods, Media Mix, Personalization, Web Design & Usability
US $ 499
Become A Client

Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.

Already A Client?
Log in to read this document.

TABLE OF CONTENTS

  • Firms Of All Types Turn To Cross-Channel Campaign Management
  • Personalization Tops Future Campaign Management Needs

  • RECOMMENDATIONS

    Demand Rapid Technology Evolution In Future Vendor Selection
  • Supplemental Material
  • Related Research Documents
 
Loading...

Browse

About Forrester

Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Roles We Serve

Forrester supports leaders in 13 roles across three distinct client segments: Business Technology, Marketing & Strategy, and Technology Industry.

Analysts & Coverage Areas

Aligned to your professional role, Forrester's analysts are experts in the specific technologies, issues, and trends currently impacting your business.

Research
Latest Reports
Playbooks
Charts & Figures
Forrester Waves
Planned Research
Data
Consumer Data
Business Data
Events
Forums
Webinars
Workshops
Tools & Templates
Vendor Selection Aids
Best Practice & Self-Assessments
Models & Calculators
Document Templates

Forrester Leadership Boards

Fresh thinking and collaborative problem-solving through an unmatched combination of peer networking, forward-looking analysis, and professional guidance.

Consulting

Our expert analysts provide custom research-based frameworks to guide you through each phase of your critical business initiatives from identifying opportunity to optimizing results.

Community

Connect with peers and analysts, share your views, and ask questions on key business issues.

Blog

Forrester analysts weigh in on the latest business and technology news.

  • BROWSE
  • Register
  • Call +1 617.613.5730
  • Cart