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For eBusiness & Channel Strategy Professionals

Tactics To Attract Recession-Weary Online Buyers Around The Globe – A Social Computing Report

September 04, 2009

By Zia Daniell Wigder with Lauriane Camus, Patti Freeman Evans, Brendan McGowan

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Why Read This Report

Despite early signs of a global recovery, online shoppers in all regions of the world continue to be cautious in making purchase decisions. Consumers today are visiting a variety of sites before making a decision and consulting multiple sources for information. They are also turning to an increasingly global set of shopping sites: Prospective buyers are comparing not only products from domestic online shops but also those from other countries. Savvy online retailers expanding internationally will capitalize on trends such as these that have accelerated in the global economic crisis.
Tags: B2C eCommerce, Brand & Product Web Sites, Customer Experience Management, Direct Marketing, eCommerce, Globalization & Localization, Interactive Marketing Strategy and Process, Online Shopping, Social Computing, Social Marketing, Social Media, Tech Sector Economics, User-Generated Content, Web 2.0, Web Design & Usability
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