WHY READ THIS PLAYBOOK
The mobile shift is driving your business peers and customers to expect (and demand) support across a wide variety of smartphones and tablets. But building mobile apps is different from building websites or traditional Windows-centric client/server applications. And it's not just the technologies that are different — you'll have to change your development processes to be faster and to produce higher-quality apps in order to meet higher expectations. This executive overview describes Forrester's mobile app development playbook — your guide to executing a mobile app development strategy. Whether you are buying or building mobile apps, it will help you understand how the mobile shift is changing the art of the possible, how to prioritize your mobile projects, and how to build and source a mobile app strategy.