For eBusiness & Channel Strategy Professionals

Take Your eCommerce Business Global

    WHY READ THIS PLAYBOOK

    eCommerce revenues continue to climb around the globe: The US, Western Europe, and China alone will generate over $800 billion in online sales this year. Online shoppers do not have the same expectations in every market, however, and no one international expansion model is right for every company. This playbook will help eCommerce leaders identify the most relevant markets for their businesses, plan effectively for global expansion, build and launch new localized international offerings, and optimize these offerings over time. It is relevant for companies just starting out with their global plans as well as those that have operated internationally for decades.

    Why Read This Report

    You can read this complimentary report by registering with Forrester.

    Become A Client

    Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.

    Already A Client?
    Log in to read this document.