Why Read This
It's no secret that the groundswell has gone global: Internet users all over the planet have embraced social media. But there are strong differences from country to country in how people use social media. To develop winning strategies for social media programs around the world, interactive marketers must closely study the Social Techno graphics® data for each of their target markets and build programs that tap into the different ways people use social media in different cultures. This brief report highlights key findings for interactive marketers and introduces a Forrester report that describes the latest Social Technographics data in more detail.