Forrester

Why Read This Report

This report maps out the range of stakeholders within your organization whom you will work with, and work for, in executing the channel partner loyalty playbook. It is designed to help you plan and manage activities across roles and functions in your organization as well as to elucidate task responsibilities so that you can pull together and lead a team. The goal? To increase the loyalty of your partners to drive market share and revenues for your company. This report includes an overview of channel partner loyalty, a list of key stakeholder roles, details of key tasks, and a task-based responsibility assignment tool. It also includes a downloadable grid, which you can customize to map out the stakeholders for your business to better communicate with, and manage, your partner loyalty team.