CLIP THIS INQUIRY

Select a group:

Group Name
Create New GroupClip

CLIP THIS FLOW

Select a group:

Group Name
Create New GroupClip

For Marketing Leadership Professionals

Tapping The Entire Online Peer Influence Pyramid – A Social Computing Report

Marketers Must Leverage The Three Tiers Of Online Peer Influence

February 26, 2010

By Augie Ray with Josh Bernoff, Christine Spivey Overby, Sean Corcoran, Emily Bowen, Angie Polanco

  • 1560 downloads
  • 0 comments
  • Rating:

Why Read This Report

There are three types of influencers in the Peer Influence Pyramid, and all three have value (and pose risks) for your brand and marketing efforts. Elite Social Broadcasters have wide reach and offer an avenue for elevating awareness of your programs and products. Millions of Mass Influencers dominate the online discussions about products. The final group is Potential Influencers whose trust within their small networks offers the potential to sustain viral marketing.
Tags: Brand & Product Web Sites, Brand Tactics, Co-Creation & Crowdsourcing, Consumer Blogs, Consumer Retail & CPG, Customer Experience Management, Direct Marketing, Interactive Marketing Strategy and Process, Retail, Social Computing, Social Marketing, Social Media, User-Generated Content, Web 2.0, Word of Mouth Marketing
US $ 499
Become A Client

Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.

Already A Client?
Log in to read this document.

TABLE OF CONTENTS

  • The Peer Influence Pyramid
  • Social Broadcasters: Powerful, Independent, and Hazardous
  • Mass Influencers: the "Loudmouths" of Social Media
  • Potential Influencers: Latent Word Of Mouth Awaiting A Spark

  • WHAT IT MEANS

    The New Overlap Between Marketing And PR Creates Conflicts
  • Related Research Documents
 
Loading...

Browse

About Forrester

Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Roles We Serve

Forrester supports leaders in 13 roles across three distinct client segments: Business Technology, Marketing & Strategy, and Technology Industry.

Analysts & Coverage Areas

Aligned to your professional role, Forrester's analysts are experts in the specific technologies, issues, and trends currently impacting your business.

Research
Latest Reports
Playbooks
Charts & Figures
Forrester Waves
Planned Research
Data
Consumer Data
Business Data
Events
Forums
Webinars
Workshops
Tools & Templates
Vendor Selection Aids
Best Practice & Self-Assessments
Models & Calculators
Document Templates

Forrester Leadership Boards

Fresh thinking and collaborative problem-solving through an unmatched combination of peer networking, forward-looking analysis, and professional guidance.

Consulting

Our expert analysts provide custom research-based frameworks to guide you through each phase of your critical business initiatives from identifying opportunity to optimizing results.

Community

Connect with peers and analysts, share your views, and ask questions on key business issues.

Blog

Forrester analysts weigh in on the latest business and technology news.

  • BROWSE
  • Register
  • Call +1 617.613.5730
  • Cart