Why Read This
There are three types of influencers in the Peer Influence Pyramid, and all three have value (and pose risks) for your brand and marketing efforts. Elite Social Broadcasters have wide reach and offer an avenue for elevating awareness of your programs and products. Millions of Mass Influencers dominate the online discussions about products. The final group is Potential Influencers whose trust within their small networks offers the potential to sustain viral marketing.
Tags: Brand & Product Web Sites, Brand Tactics, Co-Creation & Crowdsourcing, Consumer Blogs, Consumer Retail & CPG, Customer Experience Management, Digital Marketing, Direct Marketing, Retail, Social Computing, Social Marketing, Social Media, User-Generated Content, Web 2.0, Word of Mouth Marketing