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For Sales Enablement Professionals

Target The Right Role In IT For Different Software Conversations

July 10, 2009

By Emily Van Metre, Ellen Carney

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Why Read This Report

CIOs, executives in IT, and managers of IT are responsible for different types of initiatives and have different priorities. To have the most effective sales conversation, tailor your conversation to the priorities of the role you are speaking with.
Tags: B2B Marketing, Enterprise Collaboration, Information Management, Messaging, Sales Enablement, Tech Sector Economics, Technology Adoption Data, Technology Product Strategies

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