Forrester

Why Read This Report

For many organizations, the first time they consider using a serious game is when they conclude that familiar methods are not up to the task. The normal rules of the game may not be enough to deal with a crisis, such as having to make rapid prioritization decisions or dealing with unexpected customer backlash. By changing the rules, serious games change the outcomes, leading to customer insights the team might not have had, voices in the decision-making process the team might not have heard, or new ideas the team might not have considered. Each type of serious game leads to a different sort of outcome, so teams must choose the one designed to resolve their current challenge.