Tech Partners & Channels

Tech partners and channels include all means of reaching markets with products and complex solutions that tech vendors would find challenging to successfully market unassisted. Examples: VARs, SIs, MSPs, hosters, distributors, developers, retail, and online app stores. Research coverage includes cloud and mobile computing impacts, emerging partner business models, new e-channels and alternate channels, and pricing and program economics.


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  • For Sales Enablement Professionals

    Report: Leverage The Channel Management Technology Spectrum

    Channel partners' loyalty to vendors and suppliers is waning, resulting in risk to vendors' and suppliers' wallet share and revenue growth with respect to their channel partners. Channel profess...

    • Downloads: 100
  • For Sales Enablement Professionals

    Report: The Forrester Wave™: Partner Relationship Management (PRM) Platforms, Q4 2013

    In Forrester's 40-criteria evaluation of partner relationship management (PRM) platform vendors, we identified the seven most significant software providers in the category — Channeltivity...

    • Downloads: 223
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  • For eBusiness & Channel Strategy Professionals

    Report: Delivering An Effective Technology Infrastructure For Global B2B eCommerce

    Producing an effective business-to-business (B2B) eCommerce technology strategy is like planning for a successful journey — you need a good map, a proper guide, and the right tools. Howeve...

    • Downloads: 224
  • For Sales Enablement Professionals

    Report: Enabling Value-Added Resellers In Asia Pacific

    IT resellers in Asia Pacific (AP) are being affected by technological disruptions and changing IT consumption models. Selling hardware and software alone is no longer the most profitable busines...

    • Downloads: 92
  • For Sales Enablement Professionals

    Report: Asia Pacific Tech Distributors' Business Confidence Is Waning

    Technology distributors are an integral part of the tech value chain in Asia Pacific and command a key role in the partner ecosystem of most tech vendors. To assess the health of the tech indust...

    • Downloads: 29
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Analysts who cover Tech Partners & Channels