For Customer Insights Professionals

TechRadar™: Customer Analytics Methods, Q1 2014

    Why Read This Report

    Forrester has identified 15 key customer analytics methods that customer insights professionals must master. Customer insights professionals are faced with tough decisions about which combination of methods will have the biggest impact on marketing and customer experience goals. And new techniques continue to emerge as the complexity of customer data increases. This report of the customer analytics playbook uses Forrester's TechRadar™ methodology to identify and analyze the current and future prospects of a broad range of statistical methods and predictive analytics techniques.

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    TABLE OF CONTENTS

    • Customer Analytics Is Critical In The Age Of The Customer
    • Overview: TechRadar For Customer Analytics Methods
    • Customer Analytics Aspires To Provide Contextual Insights
    • RECOMMENDATIONS

      Experiment With New Methods Before Your Competitors Do
    • Supplemental Material
    • Related Research Documents