Why Read This
Loyalty technologies play a central role in the execution and differentiation of customer loyalty programs and, more specifically, in driving consumer participation in a program across channels — from earn to burn and all the engagement in between. But with so many different options in the marketplace, understanding the potential impact on consumer behavior and making an investment decision can be difficult. Forrester's TechRadar™ methodology provides a framework to aid decision-makers in prioritizing investments in the tools that underlie a given discipline. This report of the customer loyalty playbook provides an objective perspective on key loyalty trends, including the investment required, vendor options, and the business value expected.