Why Read This
Forrester's TechRadar is a framework that helps decision-makers prioritize investments in the tools and technologies that underlie a given discipline. Social commerce, which comprises the social technologies that play a role in the sale of products to consumers, is an emerging area of interest and investment. Surveys of retailers and interviews with social commerce thought leaders shaped the evaluation of several technologies that support social commerce. While customer ratings and reviews represent a breakaway success story among the world of social commerce technologies, this document also evaluates other popular areas of investment or discussion, such as blogs, social network pages, and virtual worlds.
Tags: B2C eCommerce, Commerce Solutions, Consumer Blogs, Consumer Retail & CPG, Customer Experience Management, Digital Marketing, eCommerce, Marketing & Strategy, Retail, Social Commerce, Social Marketing, Social Media, User-Generated Content, Web 2.0