Smarter Marketing Mix Decisions For Tech Marketing Professionals

Working from a broad data foundation, Forrester Tech Marketing Navigator measures the impact of over 35 unique marketing vehicles across all stages of the technology purchase process — to help you decide on the best mix of vehicles and properties to reach and build influence within your target audience.

Tech Marketing Navigator is fueled by data captured in interviews with more than 20,000 influencers in tech markets worldwide, including the Americas, the BRIC countries, EMEA, and Asia Pacific. By continually measuring and reporting on the current information consumption patterns of key influencers for large tech purchases, this powerful decision tool helps you succeed in three areas:

• Vehicles and Properties — Measures the impact of over 35 unique marketing vehicles, generating more leads at a lower cost by investing in the most effective media for reaching your target.
• Content — Evaluates the effectiveness of 28 content types when paired with each vehicle, improving the quality of leads you generate by providing the most relevant content to purchasers.
• Influencers — Maps the shifting levels of influence that decision-makers have through the purchase process, achieving higher conversion rates by generating intimacy with the stakeholders who drive a purchase forward.

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