Ted Schadler

Vice President, Principal Analyst serving Application Development & Delivery PROFESSIONALS

Ted serves Application Development & Delivery Professionals. He has 27 years of experience in the technology industry, focusing on the effects of disruptive technologies on people and on businesses. His current research agenda analyzes the expanding role of content and content delivery in a mobile-first, digital-always world, including the effects on web content management and digital experience delivery platforms.

Ted is the coauthor of The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment (Groundswell Press, June 2014). Your customers now turn to their smartphones for everything. What's tomorrow's weather? Is the flight on time? Where's the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift — the expectation that I can get what I want, anytime, in my immediate context. Your new battleground for customers is this mobile moment — the instant in which your customer is seeking an answer. If you're there for them, they'll love you; if you're not, you'll lose their business. Both entrepreneurial companies like Dropbox and huge corporations like Nestlé are winning in that mobile moment. Are you?

Ted is also the coauthor of Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business (Harvard Business Review Press, September 2010). Social, mobile, video, and cloud Internet services give consumers and business customers more information power than ever before. To win customer trust, companies must empower their employees to directly engage with customers using these same technologies.

Previous Work Experience

Previously, Ted analyzed the consumerization of IT and its impact on a mobile-first workforce, the future of file services in a mobile-first, cloud-enabled world, mobile collaboration tools, workforce technology adoption and use, and the rise of cognitive computing. In 2009, Ted launched Forrester's Workforce Technology Assessment, the industry's first benchmark survey of workforce technology adoption. This quantitative approach helps professionals and the teams they work with have a fact-based conversation about employees' technology adoption.

Prior to joining Forrester in April 1997, Ted was a cofounder of Phios, an MIT spinoff. Before that, Ted worked for eight years as CTO and director of engineering for a software company serving the healthcare industry. Early in his career, Ted was a singer and bass player for Crash Davenport, a successful Maryland-based rock-and-roll band.

Education

Ted has a master's degree in management from the MIT Sloan School of Management. He also holds an M.S. in computer science from the University of Maryland and a B.A. with honors in physics from Swarthmore College.

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39 results in Reports

  • Ted Schadler
  • IT Infrastructure & Operations
  • For CIO Professionals

    Report:Mobile Is The New Face Of Engagement

    CIOs Must Plan Now For New Systems Of Engagement

    By 2016, smartphones and tablets will put power in the pockets of a billion global consumers. Mobile is not simply another device for IT to support with a shrunken website or a screen-scraped SAP...

    • Downloads: 4048
  • For CIO Professionals

    Report:Should Your Email Live In The Cloud? A Comparative Cost Analysis

    Cloud-Based Email Is Often Cheaper Than On-Premise Email

    When Google launched Google Apps Premier Edition for $50 per user per year, it raised the question, "How much should we be paying for email?" But it's not just this eye-popping price that should...

    • Downloads: 3323
  • For CIO Professionals

    Report:Executive Q&A: Tablets In The Enterprise In 2011

    Answering Your Questions About Tablets, Security, Apps, And More

    In just 12 months, iPad has redefined expectations of what a computer should be: instant-on, highly portable, all-day batteries, always-connected, and app-driven. And Apple has sold 15 million iPads...

    • Downloads: 2298
  • For CIO Professionals

    Report:Talking To Your CFO About Cloud Computing

    Cloud-Based Services' Pay-As-You-Go Model Works In Good Times And Bad

    Even in a downturn, companies must get real work done. And that means, for example, that information and knowledge management professionals must still roll out collaboration applications,...

    • Downloads: 1862
  • For CIO Professionals

    Report:Q&A: By 2011, CIOs Must Answer The Question, "Why Not Run In The Cloud?"

    But Finding A Good Place To Start Is A Challenge For Most Shops

    At Forrester's IT Forum in Las Vegas in May 2009, we hosted an analyst panel about saving, making, and risking cash with cloud computing. The session sparked a lot of interest — and a lot of...

    • Downloads: 1776
  • For CIO Professionals

    Report:Mobile Is The New Face Of Engagement: An Executive Summary

    This report summarizes the 28-page Forrester report "Mobile Is The New Face Of Engagement." By 2016, smartphones and tablets will put power in the pockets of a billion global consumers. However,...

    • Downloads: 1741
  • For CIO Professionals

    Report:Counterintuitive Collaboration Trends For 2011

    An Empowered Report: Consumerization Leads The List Of Collaboration Disrupters

    Some collaboration trends are clear and very important — cloud-based email, collaboration services on smart mobile devices, the expansion of social technology, and the rise of integrated...

    • Downloads: 1522
  • For CIO Professionals

    Report:How iPads Enter The Workforce

    An Empowered Report: Tablets Open Doors To New Mobile Scenarios

    iPad has exploded onto the scene. Who could have imagined that a tablet (a category introduced in 2001) would capture the imagination of employees and IT alike? But it did, and it's kicked off an...

    • Downloads: 1547
  • For CIO Professionals

    Report:A Day In The Life Of A US Information Worker

    A Snapshot Of US Information Worker Devices, Tools, And Activities

    This is a graphical overview of how US information workers (iWorkers) spend their time with computers, smartphones, and key productivity and collaboration tools. It is our first analysis of...

    • Downloads: 1267
  • For CIO Professionals

    Report:Making iPhone Work In The Enterprise: Early Lessons Learned

    Is iPhone ready for your company? At least three firms we spoke with — including Kraft Foods and Oracle — think it is. We share their insights here and pull out their early lessons to...

    • Downloads: 1316
  • For CIO Professionals

    Report:Welcome To The Empowered Era

    An Empowered Report: Reinvent Yourself To Serve Empowered Customers And Employees

    Your customers and your employees have more power than ever before. Mobile, social, video, and cloud technologies give individuals tremendous access to information and resources. To succeed in an era...

    • Downloads: 1271
  • For CIO Professionals

    Report:2013 Mobile Workforce Adoption Trends

    More BYOD, More Devices, More Mobility, More Apple

    Have we hit peak bring-your-own-device (BYOD)? Which apps are most important on smartphones? How many employees are interested in Windows tablets? Do employees use mobile devices for work more at...

    • Downloads: 1327
  • For CIO Professionals

    Report:How SaaS-Able Are Content, Collaboration, And Data Software Categories?

    Only Some Categories Possess The Innate Characteristics Suited To SaaS Delivery

    Many enterprises are considering information and knowledge management (I&KM) software-as-a-service (SaaS) solutions as alternatives to on-premise software installations and perpetual-license models....

    • Downloads: 1240
  • For CIO Professionals

    Report:Harness The Power Of Workforce Personas

    Survey And Segment Your Workforce To Understand What They Truly Need

    For 25 years, a one-size-fits-all approach to workforce technology worked just fine, but those days are fading fast. With overall adoption levels surprisingly low on the one hand, and yet with some...

    • Downloads: 1162
  • For CIO Professionals

    Report:Four Giants Compete For Your Cloud Email Business

    Microsoft And Google Lead; IBM's In The Hunt; Cisco's Just Starting Out

    Google jumped into the enterprise email market in 2007 with a $50 annual subscription to its cloud email service and turned the market upside down. Microsoft quickly re-evaluated and repriced its...

    • Downloads: 1174
  • For CIO Professionals

    Report:Mobilize Your Collaboration Strategy

    Mobile Collaboration Requires An App Internet Architecture

    The days when a Windows application and a server cluster in the data center could handle your collaboration needs are over. An increasingly mobile and remote workforce with experiences forged by...

    • Downloads: 1143
  • For CIO Professionals

    Report:Great Mobile Experiences Are Built On Systems Of Engagement

    Vision: The CIO's Mobile Engagement Playbook

    By 2014, smartphones and tablets will put power in the pockets of a billion global consumers, including your employees and partners and customers. However, mobile is not simply another device for IT...

    • Downloads: 1012
  • For CIO Professionals

    Report:The Road To Social Business Transformation Starts With A Burning Platform

    Road Map: The Social Business And Collaboration Playbook

    Social business technology can transform the way employees work by eliminating barriers to collaboration, improving customer engagement, and accelerating the flow of information and ideas. But even...

    • Downloads: 898
  • For Security & Risk Professionals

    Report:Charter A Mobility Council With Seven Tasks

    Stakeholder Needs: The Mobile Security Playbook

    Smartphones, tablets, and the rise of bring-your-own-device (BYOD) programs have put tremendous pressure on IT to revamp and rethink its mobile strategy: everything from procurement and development...

    • Downloads: 979
  • For CIO Professionals

    Report:Mastering The Business Tablet Landscape

    Landscape: The CIO's Mobile Engagement Playbook

    Tablets are the darlings of hypermobile employees who want to be always connected and productive. They are the newest player in the mobile landscape and are even starting to be a viable alternative...

    • Downloads: 813
  • For CIO Professionals

    Report:Smartphones And Telecommuting: Workforce Technology Adoption 2009

    Workforce Technographics®

    There is pent-up demand for smartphone support. Today, only 11% of US information workers (iWorkers) use a smartphone at work, but nearly three times that many say that they use their own mobile...

    • Downloads: 613
  • For CIO Professionals

    Report:Tier Your Workforce To Save Money With Cloud-Based Corporate Email

    Occasional Users Can Run Email In The Cloud For As Little As $2.43 Per Month

    Information and knowledge management (I&KM) pros are used to giving all employees the same software tools. While this has the benefit of simplicity, it often means buying licenses for software that...

    • Downloads: 754
  • For CIO Professionals

    Report:Wanted: Mobile Engagement Providers

    Tools And Technology: The CIO's Mobile Engagement Playbook

    Building and delivering great mobile experiences will be the beating heart of your customer engagement strategy for the next 10 years. The challenge of making a simple, intuitive app that fronts a...

    • Downloads: 648
  • For CIO Professionals

    Report:Technology Populism Fuels Mobile Collaboration

    When IT Supports Personal Mobile Phones, Mobile Collaboration Ensues

    When firms support their employees' mobile phones and smartphones, good things happen. Our recent survey of 2,307 IT decision-makers in the US and Europe showed that one in four enterprises provides...

    • Downloads: 618
  • For CIO Professionals

    Report:Office 2013: A Breakthrough In Productivity

    Highly Integrated With A Risk Of Lock-In

    Microsoft looks to strike three very familiar chords with the release of Office 2013: mobile, social, and cloud. Each has become table stakes for enterprise software, and in order for Microsoft to...

    • Downloads: 583