Ted Schadler

Vice President, Principal Analyst serving CIOs

Ted serves CIOs. He has 24 years of experience in the technology industry, focusing on the effects of disruptive technologies on the workforce and workforce productivity. His research focuses on workforce technologies and the programs that support them, including smartphones, tablets, and their impact on productivity; social business and collaboration tools; cloud email and collaboration tools; and the consumerization of IT. 

Ted is the co-author of Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business (Harvard Business Review Press, September 2010). Social, mobile, video, and cloud Internet services give consumers and business customers more information power than ever before. To win customer trust and business, companies must empower their employees to directly engage with and solve the problems of empowered customers using these same technologies.

It is through this empowered lens that the consumerization of IT makes sense: employees solving customer and business problems using readily available technology that they master first at home — social, mobile, video, and cloud. This management book helps CIOs and IT organizations engage directly with business managers and employees to build an empowered strategy: understanding which employees are workforce "HEROes" — highly empowered and resourceful operatives — implementing empowering collaboration and innovation programs, creating a new empowered security architecture, and supporting HEROes with the right technology platforms.

In 2009, Ted launched Forrester's Workforce Technology Assessment, the industry's first benchmark survey of workforce technology adoption. This quantitative approach helps professionals and the teams they work with have a fact-based conversation about employees' technology adoption and requirements.

Previous Work Experience

Prior to joining Forrester in April 1997, Ted was a cofounder of Phios, an MIT spinoff. Before that, Ted worked for eight years as CTO and director of engineering for a software company serving the healthcare industry. Early in his career, Ted was a singer and bass player for Crash Davenport, a successful Maryland-based rock-and-roll band.

Education

Ted has a master's degree in management from the MIT Sloan School of Management. He also holds an M.S. in computer science from the University of Maryland and a B.A. with honors in physics from Swarthmore College.

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    • For eBusiness & Channel Strategy Professionals

      Blog:Southwest: I'm ready for my close-up Mr. Kelly

      In a report I wrote earlier this year called "Travel Blogs: Aligning Marketing Objectives with Blog Strategy", I talked about the potential of corporate blogs as a branding opportunity and the...

      • For eBusiness & Channel Strategy Professionals

        Blog:Kayak and American Airlines part ways

        Kayak has pulled AA fares from its website. Or AA has withdrawn itself from Kayak. Depending on which headlines you read. American Airlines and Kayak disagreed about how AA fares would be displayed...

        • For Sourcing & Vendor Management Professionals

          Report:Market Overview: Value-Added Resellers

          A Buyer's Guide To The Evolving Software Reseller Landscape

          For years, Forrester has followed a changing landscape in the software value-added reseller (VAR) market. An increase in direct selling by original equipment manufacturers (OEMs), a diminishing role...

          • Downloads: 202
        • For eBusiness & Channel Strategy Professionals

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        • For Customer Insights Professionals

          Blog:Survey: What Are Your Measurement Priorities For 2010?

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          • For Infrastructure & Operations Professionals

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            • For eBusiness & Channel Strategy Professionals

              Charts & Figures:Berliner Sparkasse And Caja Madrid Provide Dedicated Product Information Pages

            • For Counterintuitive CEO Professionals

              Blog:Perspective On Zuckerberg

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              • For Customer Insights Professionals

                Blog:What Makes A Standard?

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                • For Application Development & Delivery Professionals

                  Report:Market Overview: Web Content Management Systems

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                  The relevance of web content management (WCM) has never been higher as businesses and brands leverage this technology to support their multichannel digital customer experiences. The WCM market...

                  • Downloads: 490
                • For Customer Insights Professionals

                  Blog:The Social Intelligence Landscape

                  Less than a year ago we published the Listening Platform Landscape report, laying out the evolution of social media monitoring. That research continues to drive many client inquiries today, but in...

                  • For eBusiness & Channel Strategy Professionals

                    Report:Online Bill Pay 2007: Understanding The Mindset Of Holdouts, Fence-Sitters, And Quitters

                    Just 35% of online consumers pay bills at their bank or credit union's Web site. What about the rest? Citing a preference for check writing and the need for paper bills for record keeping, 71% of...

                    • Downloads: 693
                  • For Chief Information Officer Professionals

                    Blog:Nearly Half Of Indian CMOs Are In Search Of New Digital Vendors

                    I have recently published a report and series of blog posts highlighting CMO tech spending trends in India and what these trends mean to CIOs in the country. In this post, I will touch upon the...

                    • For eBusiness & Channel Strategy Professionals

                      Charts & Figures:Nordea's iPhone App's Loan Calculator Promotes Different Types Of Personal Loans

                    • For Infrastructure & Operations Professionals

                      Blog:Vote For Forrester's IT Forum 2011 Theme

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                      • For Vendor Strategy Professionals

                        Blog:Facebook And Skype — It’s About The Engagement

                        I am starting a report looking at the social capabilities that will be of use to business and how those integrate (or don’t) with existing unified communications and collaborations solutions...

                        • For Customer Insights Professionals

                          Blog:Is Neuromarketing On Your Roadmap?

                          [Posted by John Lovett] Follow Me on  So I was sitting on the beach with my family recently when one of those planes trailing a banner passed overhead. I didn’t think too much of it, but...

                          • For CMO Professionals

                            Report:The Convergence Of Brand, Customer Experience, And Marketing

                            CMOs Must Define The Brand/Customer Experience Relationship To Fuel Business Success

                            The line between the brand, marketing, and customer experience (CX) disciplines has blurred as people gain access to companies and products on their own terms. This requires an explicit architecture...

                            • Downloads: 743
                          • For Customer Insights Professionals

                            Blog:New Data On Dashboards

                            Happy Thanksgiving! I certainly have a lot to be thankful for: After a longer-than-usual dryspell, I have two new reports out in my new space. A case study on measuring engagement, and a data-driven...

                            • For Customer Experience Professionals

                              Report:Females Are More Satisfied With B2B Sites

                              The Online Satisfaction Of Genders And Generations At Work

                              We examined the satisfaction rates and online behaviors of B2B Web users from five generations: Gen Yers, Gen Xers, Younger Boomers, Older Boomers, and Seniors. Employees working online are generally...

                              • Downloads: 197
                            • For CIO Professionals

                              Webinar:Recruiting IT Talent

                              To register please contact Client Support at 617/613-5730 or 1-866-Forrester. Online registration for this teleconference is now closed.DescriptionThe job market has heated up — signaling that the...

                              • Downloads: 151
                            • For Sourcing & Vendor Management Professionals

                              Blog:Telstra's Creative Use Of Bandwidth Raises Its Customer Experience Game

                              Have you ever wondered if your home broadband is being effectively utilized? What if you could squeeze more out of your data allowance when outside your home? Telstra may have cracked this problem in...

                              • For eBusiness & Channel Strategy Professionals

                                Charts & Figures:Crédit Mutuel And Chase Let Customers Receive Personal Messages

                              • For Customer Experience Professionals

                                Blog:iPhone Versus Droid: A Personal Perspective

                                I’ve been meaning to write about this topic for a while. What got me past the tipping point was receiving yet another in the series of hilarious videos in the iPhone versus Evo wars. (I love...

                                • For Infrastructure & Operations Professionals

                                  Blog:It's Time For Mass-Customized Clothing And Apparel Products

                                  Calling all product strategists at big name clothing and apparel companies: If you work at the likes of Gap, Macy's, Nordstrom, or American Eagle Outfitters, we at Forrester think you are...

                                  • For CIO Professionals

                                    Report:Presenting IT To The Board Of Directors

                                    IT executives are occasionally asked to present to the highest level of enterprise oversight, the board of directors, usually at the recommendation and invitation of the CEO. A board presentation is...

                                    • Downloads: 7