About Forrester
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Ted serves CIOs. He has 24 years of experience in the technology industry, focusing on the effects of disruptive technologies on the workforce and workforce productivity. His research focuses on workforce technologies and the programs that support them, including smartphones, tablets, and their impact on productivity; social business and collaboration tools; cloud email and collaboration tools; and the consumerization of IT.
Ted is the co-author of Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business (Harvard Business Review Press, September 2010). Social, mobile, video, and cloud Internet services give consumers and business customers more information power than ever before. To win customer trust and business, companies must empower their employees to directly engage with and solve the problems of empowered customers using these same technologies.
It is through this empowered lens that the consumerization of IT makes sense: employees solving customer and business problems using readily available technology that they master first at home — social, mobile, video, and cloud. This management book helps CIOs and IT organizations engage directly with business managers and employees to build an empowered strategy: understanding which employees are workforce "HEROes" — highly empowered and resourceful operatives — implementing empowering collaboration and innovation programs, creating a new empowered security architecture, and supporting HEROes with the right technology platforms.
In 2009, Ted launched Forrester's Workforce Technology Assessment, the industry's first benchmark survey of workforce technology adoption. This quantitative approach helps professionals and the teams they work with have a fact-based conversation about employees' technology adoption and requirements.
Prior to joining Forrester in April 1997, Ted was a cofounder of Phios, an MIT spinoff. Before that, Ted worked for eight years as CTO and director of engineering for a software company serving the healthcare industry. Early in his career, Ted was a singer and bass player for Crash Davenport, a successful Maryland-based rock-and-roll band.
Ted has a master's degree in management from the MIT Sloan School of Management. He also holds an M.S. in computer science from the University of Maryland and a B.A. with honors in physics from Swarthmore College.
Most People Are Happy To Wait To Upgrade To 3D TV
At the opening of 2010, the world's largest TV manufacturers came to the Consumer Electronics Show (CES) full of heady promises about the future of 3D TV. Despite the success of 3D films at the box...
US eReader Forecast, 2010 To 2015
eReaders face a formidable challenge from the rise of tablet PCs. The iPad is already desired by more people than any single eReader, something we expect to only increase with time. However, with...
Why The Most Solid Thing In Your Product Strategy Is Virtual
All consumer product strategists should sit up and take notice: There's a critical lesson to learn from the most recent changes in the media industry. While most in the business have obsessed over...


Though I wasn’t able to make it to the recent Marketing Forum in San Francisco, I observed (through live tweets) that the need for data driven marketing was a common theme that resonated with a lot...
I'm curious if anyone has implemented a marketing automation tool, what they chose and what words of wisdom, insights, and/or other thoughts you'd share. Anything you've taken from the experience...
We heard how some CMOs and marketing leaders are shaking up their marketing organizations at the Forrester Marketing Forum in early April.Which of the following activities have the most impact on...
Segmenting US Investors, 2010
Financial services marketing leaders need to expand their approach to segmentation of their investors. An actionable segmentation of US investors must be built on dimensions that truly distinguish...

Mobile provides an opportunity to raise the bar on brand experience, but doing so requires adopting or reinforcing three key characteristics of life on the go: immediacy, intimacy, and context. Mary...
In downturn economy marketing going digital! Incorporating social networking into you digital strategy and business marketing plan; and using at least 3 platforms s.a. Facebook, Linkedin, Twitter,...
Our research shows that women are higher users of social media than men. And how they use it is different too, as they are more likely to join communities and engage in conversations. This makes...
Business-to-business (B2B) marketing and sales teams perform poorly when it comes to demand generation across the board, which results in continuous tension to support goals to create qualified...
Four Examples Show How To Experiment In Branded Content Development
Marketers have long relied on advertising and their agencies to help tell the story of their brands. As consumers become immune to traditional advertising and ad clutter and fragmentation limits ad...
Innovation Must Be Deliberate, Distributed, And Demonstrable
Marketing innovation is a business priority. But not all marketing leaders are meeting the challenge despite executive interest. CMOs who are better at driving their organizations are doing so by...
Business-to-business (B2B) CMOs need to keep their eyes on emerging technologies that have the potential to improve customer engagement. Some of the most promising tools are not yet receiving a lot...
Everyone talks about the need to be focused, but sometimes it feels to me like people mistake focus for "zoom". In the world of photography, you are taught that zooming in creates a better picture,...
In formulating our research agendas, we take a close look at what terms and phrases people are searching on when they come to the Forrester site, and for those of you in the CMO & Marketing...
Marketers Need To Prepare For More Complex TV Buying In The US
Since the birth of TiVo in 1997, set-top-box data has been discussed as a more accurate alternative to Nielsen data for buying commercial slots in linear TV. But advertisers remain comfortable with...
This past week, I attended a consumer privacy conference in NYC. The conference primarily dealt with privacy issues in online advertising and how advertisers are proactively working with their ad...
The Decision About Generic Top-Level Domains (gTLDs) Is An Immediate Priority
Most companies have been looking at the upcoming availability of generic top-level domains (gTLDs) as a brand and trademark protection issue rather than as a significant new business opportunity....
What words, phrases, or analogies would you use to describe the state of the union for B2B demand generation? What factors are keeping B2B marketing and sales organizations from being better at...
Hi everyone,In an effort to continue to improve the community experience and deliver value to all of our members, we have launched a member feedback survey. The survey will take approximately 8...