About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Ted serves CIOs. He has 24 years of experience in the technology industry, focusing on the effects of disruptive technologies on the workforce and workforce productivity. His research focuses on workforce technologies and the programs that support them, including smartphones, tablets, and their impact on productivity; social business and collaboration tools; cloud email and collaboration tools; and the consumerization of IT.
Ted is the co-author of Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business (Harvard Business Review Press, September 2010). Social, mobile, video, and cloud Internet services give consumers and business customers more information power than ever before. To win customer trust and business, companies must empower their employees to directly engage with and solve the problems of empowered customers using these same technologies.
It is through this empowered lens that the consumerization of IT makes sense: employees solving customer and business problems using readily available technology that they master first at home — social, mobile, video, and cloud. This management book helps CIOs and IT organizations engage directly with business managers and employees to build an empowered strategy: understanding which employees are workforce "HEROes" — highly empowered and resourceful operatives — implementing empowering collaboration and innovation programs, creating a new empowered security architecture, and supporting HEROes with the right technology platforms.
In 2009, Ted launched Forrester's Workforce Technology Assessment, the industry's first benchmark survey of workforce technology adoption. This quantitative approach helps professionals and the teams they work with have a fact-based conversation about employees' technology adoption and requirements.
Prior to joining Forrester in April 1997, Ted was a cofounder of Phios, an MIT spinoff. Before that, Ted worked for eight years as CTO and director of engineering for a software company serving the healthcare industry. Early in his career, Ted was a singer and bass player for Crash Davenport, a successful Maryland-based rock-and-roll band.
Ted has a master's degree in management from the MIT Sloan School of Management. He also holds an M.S. in computer science from the University of Maryland and a B.A. with honors in physics from Swarthmore College.
Vision: THe Agile Commerce Playbook
Multichannel commerce is being reborn. Traditional ways of describing multichannel commerce no longer work because customers don't interact with companies from a "channel" perspective. Customers now...
JetBlue Airways has had trend-defying growth — at 10 years old, it is now a $4 billion company — in an environment where consumers are flying less, costs continue to increase, and the...
The European Technographics® Retail, Customer Experience, And Travel Online Survey, Q3 2010, surveyed 14,193 respondents in the seven markets of France, Germany, Italy, the Netherlands, Spain,...

Strategic Plan: The CIO's Mobile Engagement Playbook
Mobile technology is rapidly evolving as a means for organizations to deliver new customer experiences, enhance customer value, and improve employee productivity. When combined with social, cloud,...

Programs Fall Short Across All Evaluation Criteria
Forrester applied its new Customer Loyalty Program Review methodology to five popular loyalty programs from the retail, travel, and financial services industries. The results of the evaluation...
The Best And Worst Of Online Customer Service Among The Top Four US Airlines
Forrester evaluated the online customer service offerings of the four largest US airlines: Delta Air Lines, United Airlines, Southwest Airlines, and American Airlines. Our analysis uncovered a few...

Forrester spoke to leaders at brands whose Customer Experience Index (CXi) scores went up appreciably in 2012. Our goal was to understand what drove those customer experience improvements. The...

The Business Impact Of Customer Experience
Business process professionals supporting customer-facing processes are often challenged to make the business case to their executive leaders that investing to improve the customer experience is a...
Forrester conducted a mail survey fielded in August and September 2010 of 5,621 US and Canadian households and individuals ages 18 and older. For results based on a randomly chosen sample of this...
Strategic Plan: The Human Resource Management Playbook
Companies need a human resource management (HRM) strategy that focuses on finding and developing successful employees who meet company goals and supporting them not only with a traditional...
AirFrance-KLM Saved Valuable Time And Money Through Optimization Of Its Deployment Process
AirFrance-KLM strives to achieve profitable growth that contributes to both its own corporate aims and economic and social development. Today's airline industry needs to keep its balance in the face...
Forty-four million US online leisure travelers do not see a role for technology in their lives. These travel technology pessimists use technology, including the Web, because they have to, not...
Forrester conducted an online survey fielded in November 2010 of 4,006 US Hispanic individuals ages 18 to 75. For results based on a randomly chosen sample of this size (N = 4,006), there is 95%...
Best Practices From 14 Web Site Brand Reviews Across Three Industries
In 2010, Forrester reviewed the Web site brand experience of sites in industries as diverse as automotive, hotels, and skin care. An analysis of the results across industries surfaced common...
ForecastView Spreadsheet
Company spending on interactive marketing spending segmented by industries. Each industry's spending is further broken into the various components of interactive marketing: display, paid search, SEO,...
A Look Inside The VoC Practices At Adobe, Fidelity, And JetBlue
This year, Forrester recognized three winners of its annual Voice Of The Customer Awards: Adobe Systems, Fidelity Investments, and JetBlue Airways. Each firm had its own unique practices. Adobe...
To understand how companies drive customer experience improvement, Forrester spoke to leaders at brands having Customer Experience Index (CxPi) scores that went up appreciably in 2011. We uncovered a...
Consumers Rate Their Satisfaction With Call Center Agent Interactions Across 13 Industries
Consumers report low satisfaction for conversations with call center agents. PC manufacturers, TV service providers, and Internet service providers receive the brunt of their ire. The good news? The...
