About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Ted serves CIOs. He has 24 years of experience in the technology industry, focusing on the effects of disruptive technologies on the workforce and workforce productivity. His research focuses on workforce technologies and the programs that support them, including smartphones, tablets, and their impact on productivity; social business and collaboration tools; cloud email and collaboration tools; and the consumerization of IT.
Ted is the co-author of Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business (Harvard Business Review Press, September 2010). Social, mobile, video, and cloud Internet services give consumers and business customers more information power than ever before. To win customer trust and business, companies must empower their employees to directly engage with and solve the problems of empowered customers using these same technologies.
It is through this empowered lens that the consumerization of IT makes sense: employees solving customer and business problems using readily available technology that they master first at home — social, mobile, video, and cloud. This management book helps CIOs and IT organizations engage directly with business managers and employees to build an empowered strategy: understanding which employees are workforce "HEROes" — highly empowered and resourceful operatives — implementing empowering collaboration and innovation programs, creating a new empowered security architecture, and supporting HEROes with the right technology platforms.
In 2009, Ted launched Forrester's Workforce Technology Assessment, the industry's first benchmark survey of workforce technology adoption. This quantitative approach helps professionals and the teams they work with have a fact-based conversation about employees' technology adoption and requirements.
Prior to joining Forrester in April 1997, Ted was a cofounder of Phios, an MIT spinoff. Before that, Ted worked for eight years as CTO and director of engineering for a software company serving the healthcare industry. Early in his career, Ted was a singer and bass player for Crash Davenport, a successful Maryland-based rock-and-roll band.
Ted has a master's degree in management from the MIT Sloan School of Management. He also holds an M.S. in computer science from the University of Maryland and a B.A. with honors in physics from Swarthmore College.
A Generational Analysis Of The North American Benchmark Survey
This is a graphical analysis of Forrester's North American Technographics® Benchmark Survey, 2008. It is our annual guide to device adoption and forecasts, demographics, and technology attitudes...
Internet Use Is Up Dramatically, But Offline Media Still Holds Its Own
Forrester has surveyed US heads of household about their technology use for 10 years. We track more than 175 online activities relevant to consumers' daily lives, and we dive deeply into 48 media,...
A Multichannel Profile Arms Marketers With Facts To Guide Channel Investments
This report is a graphical summary and data-driven analysis of how US Gen Y consumers (ages 18 to 27) use media and advertising in the television, print, and online channels. We chart Gen Yers versus...
Consumers spend more time with interactive media every year. How much money will US advertisers spend to market to them in these channels? Today, US advertisers spend $18.4 billion in interactive...
Behavioral Targeting Is A Gold Mine For Interactive Marketers
Forrester tracks more than 150 activities, diving deep into 38 common and emerging media, shopping, communications, entertainment, and social networking online activities. The results are sometimes...
The Hassle Factor Limits Adoption, And That Means Market Researchers Have Much Work To Do
Consumers feel green. In fact, 60% of consumers are worried about the environment, and 45% are worried about global warming. But they are much less likely to act green, especially if acting green is...
Consumer market research professionals have a lot in common with corporate librarians: Both are responsible for putting information in the hands of decision-makers. A new report by Forrester is a...
This Survey Highlight reviews the key findings from the North American Technographics Consumer Technology Online Survey, Q4 2007. This survey covered questions given to US online adults regarding...
This Technographics Insight takes a look at US Green consumers and their spending habits.
This Technographics Insight takes a look at Expectant/New Moms online activities. It compares these women to the average US online consumer to see how they use the Internet differently.
This Technographics Insight takes a look at Gen Y¿s online activities in the US. It compares online audio, video, and gaming activities, social activities, communication activities and shopping...
An analysis of potential hybrid car buyers to look at their views about technology and the environment.
This Technographics Insight analyzes gamers, the devices they use to play computer or videogames, and how each generation differs when it comes to game genres. From Gen Yers and Gen Xers to Seniors,...
Manufacturers Should Focus On Brand And Lifestyle Associations
Laptop adoption in Europe has nearly doubled in the past three years, whereas ownership of desktop PCs has started to fall. Companies targeting home PC owners need to understand that this growing...
While only 8% of consumers have used a mobile phone to purchase products, it is none the less becoming a growing trend. With MasterCard's introduction of their PayPass and Visa's payWave, consumers...
This highlight deck summarizes the key findings from Forrester¿s North American Technographics Media And Marketing Online Survey, Q2 2008. This deck covers online activities, blogging topics, social...
This Technographics Data Chart looks at key generational differences from the North American Consumer Technology Adoption Survey, Q1 2007. This survey covered questions given to North American adults...
This Technographics Data Chart looks at the trends for consumers using education software on their PC and using their PCs and the Internet for online education courses and career-related activities....
This survey highlight data charts slide deck presents the key data points contained in our latest survey on consumers and technology: North American Technographics Consumer Technology Online Survey,...
This Technographics Data Chart examines the multitasking habits of consumers who use the Internet while watching Television. Differences in yearly trends, generations, and online activities are...