Ted Schadler

Vice President, Principal Analyst serving Application Development & Delivery PROFESSIONALS

Ted serves Application Development & Delivery Professionals. He has 27 years of experience in the technology industry, focusing on the effects of disruptive technologies on people and on businesses. His current research agenda analyzes the expanding role of content and content delivery in a mobile-first, digital-always world, including the effects on web content management and digital experience delivery platforms.

Ted is the coauthor of The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment (Groundswell Press, June 2014). Your customers now turn to their smartphones for everything. What's tomorrow's weather? Is the flight on time? Where's the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift — the expectation that I can get what I want, anytime, in my immediate context. Your new battleground for customers is this mobile moment — the instant in which your customer is seeking an answer. If you're there for them, they'll love you; if you're not, you'll lose their business. Both entrepreneurial companies like Dropbox and huge corporations like Nestlé are winning in that mobile moment. Are you?

Ted is also the coauthor of Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business (Harvard Business Review Press, September 2010). Social, mobile, video, and cloud Internet services give consumers and business customers more information power than ever before. To win customer trust, companies must empower their employees to directly engage with customers using these same technologies.

Previous Work Experience

Previously, Ted analyzed the consumerization of IT and its impact on a mobile-first workforce, the future of file services in a mobile-first, cloud-enabled world, mobile collaboration tools, workforce technology adoption and use, and the rise of cognitive computing. In 2009, Ted launched Forrester's Workforce Technology Assessment, the industry's first benchmark survey of workforce technology adoption. This quantitative approach helps professionals and the teams they work with have a fact-based conversation about employees' technology adoption.

Prior to joining Forrester in April 1997, Ted was a cofounder of Phios, an MIT spinoff. Before that, Ted worked for eight years as CTO and director of engineering for a software company serving the healthcare industry. Early in his career, Ted was a singer and bass player for Crash Davenport, a successful Maryland-based rock-and-roll band.

Education

Ted has a master's degree in management from the MIT Sloan School of Management. He also holds an M.S. in computer science from the University of Maryland and a B.A. with honors in physics from Swarthmore College.

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9 results in Reports

  • Ted Schadler
  • IT Services
  • For CIO Professionals

    Report:Brief: Salesforce.com Is Building Industry Cloud Ecosystems

    A New Industry Initiative Will Extend Its Partner Ecosystem

    Recently, salesforce.com made a major announcement that it will formally develop and expand its solution footprint into six industries — financial services/insurance, healthcare/life sciences,...

    • Downloads: 342
  • For CIO Professionals

    Report:Wanted: Mobile Engagement Providers

    Tools And Technology: The CIO's Mobile Engagement Playbook

    Building and delivering great mobile experiences will be the beating heart of your customer engagement strategy for the next 10 years. The challenge of making a simple, intuitive app that fronts a...

    • Downloads: 663
  • For CIO Professionals

    Report:Web Conferencing 2009 Market Overview

    Pick A Portfolio Of Providers To Meet All Your Conferencing Scenarios

    Web conferencing has become a key real-time collaboration priority for most enterprises. IT is working hard to pick the right suppliers, negotiate the right price, and drive adoption. But the market...

    • Downloads: 1127
  • For CIO Professionals

    Report:Q&A: By 2011, CIOs Must Answer The Question, "Why Not Run In The Cloud?"

    But Finding A Good Place To Start Is A Challenge For Most Shops

    At Forrester's IT Forum in Las Vegas in May 2009, we hosted an analyst panel about saving, making, and risking cash with cloud computing. The session sparked a lot of interest — and a lot of...

    • Downloads: 1785
  • For CIO Professionals

    Report:Tier Your Workforce To Save Money With Cloud-Based Corporate Email

    Occasional Users Can Run Email In The Cloud For As Little As $2.43 Per Month

    Information and knowledge management (I&KM) pros are used to giving all employees the same software tools. While this has the benefit of simplicity, it often means buying licenses for software that...

    • Downloads: 754
  • For CIO Professionals

    Report:How SaaS-Able Are Content, Collaboration, And Data Software Categories?

    Only Some Categories Possess The Innate Characteristics Suited To SaaS Delivery

    Many enterprises are considering information and knowledge management (I&KM) software-as-a-service (SaaS) solutions as alternatives to on-premise software installations and perpetual-license models....

    • Downloads: 1243
  • For Infrastructure & Operations Professionals

    Report:Measuring The Cloud's Impact On Corporate Email

    There is a significant amount of cost, complexity, and attention required to maintain corporate email on premise -- and firms are looking for a better way. The cloud offers the promise of simplifying...

    • Downloads: 16
  • For CIO Professionals

    Report:Should Your Email Live In The Cloud? A Comparative Cost Analysis

    Cloud-Based Email Is Often Cheaper Than On-Premise Email

    When Google launched Google Apps Premier Edition for $50 per user per year, it raised the question, "How much should we be paying for email?" But it's not just this eye-popping price that should...

    • Downloads: 3328
  • For CIO Professionals

    Report:Talking To Your CFO About Cloud Computing

    Cloud-Based Services' Pay-As-You-Go Model Works In Good Times And Bad

    Even in a downturn, companies must get real work done. And that means, for example, that information and knowledge management professionals must still roll out collaboration applications,...

    • Downloads: 1865