Ted Schadler

Vice President, Principal Analyst serving Application Development & Delivery PROFESSIONALS

Ted serves Application Development & Delivery Professionals. He has 27 years of experience in the technology industry, focusing on the effects of disruptive technologies on people and on businesses. His current research agenda analyzes the expanding role of content and content delivery in a mobile-first, digital-always world, including the effects on web content management and digital experience delivery platforms.

Ted is the coauthor of The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment (Groundswell Press, June 2014). Your customers now turn to their smartphones for everything. What's tomorrow's weather? Is the flight on time? Where's the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift — the expectation that I can get what I want, anytime, in my immediate context. Your new battleground for customers is this mobile moment — the instant in which your customer is seeking an answer. If you're there for them, they'll love you; if you're not, you'll lose their business. Both entrepreneurial companies like Dropbox and huge corporations like Nestlé are winning in that mobile moment. Are you?

Ted is also the coauthor of Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business (Harvard Business Review Press, September 2010). Social, mobile, video, and cloud Internet services give consumers and business customers more information power than ever before. To win customer trust, companies must empower their employees to directly engage with customers using these same technologies.

Previous Work Experience

Previously, Ted analyzed the consumerization of IT and its impact on a mobile-first workforce, the future of file services in a mobile-first, cloud-enabled world, mobile collaboration tools, workforce technology adoption and use, and the rise of cognitive computing. In 2009, Ted launched Forrester's Workforce Technology Assessment, the industry's first benchmark survey of workforce technology adoption. This quantitative approach helps professionals and the teams they work with have a fact-based conversation about employees' technology adoption.

Prior to joining Forrester in April 1997, Ted was a cofounder of Phios, an MIT spinoff. Before that, Ted worked for eight years as CTO and director of engineering for a software company serving the healthcare industry. Early in his career, Ted was a singer and bass player for Crash Davenport, a successful Maryland-based rock-and-roll band.

Education

Ted has a master's degree in management from the MIT Sloan School of Management. He also holds an M.S. in computer science from the University of Maryland and a B.A. with honors in physics from Swarthmore College.

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4 results in Reports

  • Ted Schadler
  • Technology Product Strategies
  • Marketing Leadership
  • For Marketing Leadership Professionals

    Report:Consumers' Behavior Online: A Deep Dive

    Behavioral Targeting Is A Gold Mine For Interactive Marketers

    Forrester tracks more than 150 activities, diving deep into 38 common and emerging media, shopping, communications, entertainment, and social networking online activities. The results are sometimes...

    • Downloads: 859
  • For Marketing Leadership Professionals

    Report:Green Attitudes Don't Guarantee Green Actions

    The Hassle Factor Limits Adoption, And That Means Market Researchers Have Much Work To Do

    Consumers feel green. In fact, 60% of consumers are worried about the environment, and 45% are worried about global warming. But they are much less likely to act green, especially if acting green is...

    • Downloads: 536
  • For Marketing Leadership Professionals

    Report:Technographics® Insight: Green Consumers Spend More Green

    This Technographics Insight takes a look at US Green consumers and their spending habits.

    • Downloads: 4
  • For Marketing Leadership Professionals

    Report:Laptop Ownership Is Rising In Europe

    Manufacturers Should Focus On Brand And Lifestyle Associations

    Laptop adoption in Europe has nearly doubled in the past three years, whereas ownership of desktop PCs has started to fall. Companies targeting home PC owners need to understand that this growing...

    • Downloads: 120