Ted Schadler

Vice President, Principal Analyst serving CIOs

Ted serves CIOs. He has 24 years of experience in the technology industry, focusing on the effects of disruptive technologies on the workforce and workforce productivity. His research focuses on workforce technologies and the programs that support them, including smartphones, tablets, and their impact on productivity; social business and collaboration tools; cloud email and collaboration tools; and the consumerization of IT. 

Ted is the co-author of Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business (Harvard Business Review Press, September 2010). Social, mobile, video, and cloud Internet services give consumers and business customers more information power than ever before. To win customer trust and business, companies must empower their employees to directly engage with and solve the problems of empowered customers using these same technologies.

It is through this empowered lens that the consumerization of IT makes sense: employees solving customer and business problems using readily available technology that they master first at home — social, mobile, video, and cloud. This management book helps CIOs and IT organizations engage directly with business managers and employees to build an empowered strategy: understanding which employees are workforce "HEROes" — highly empowered and resourceful operatives — implementing empowering collaboration and innovation programs, creating a new empowered security architecture, and supporting HEROes with the right technology platforms.

In 2009, Ted launched Forrester's Workforce Technology Assessment, the industry's first benchmark survey of workforce technology adoption. This quantitative approach helps professionals and the teams they work with have a fact-based conversation about employees' technology adoption and requirements.

Previous Work Experience

Prior to joining Forrester in April 1997, Ted was a cofounder of Phios, an MIT spinoff. Before that, Ted worked for eight years as CTO and director of engineering for a software company serving the healthcare industry. Early in his career, Ted was a singer and bass player for Crash Davenport, a successful Maryland-based rock-and-roll band.


Ted has a master's degree in management from the MIT Sloan School of Management. He also holds an M.S. in computer science from the University of Maryland and a B.A. with honors in physics from Swarthmore College.

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4 results in Reports

  • Ted Schadler
  • Technology Product Strategies
  • Marketing Leadership
  • For Marketing Leadership Professionals

    Report:Consumers' Behavior Online: A Deep Dive

    Behavioral Targeting Is A Gold Mine For Interactive Marketers

    Forrester tracks more than 150 activities, diving deep into 38 common and emerging media, shopping, communications, entertainment, and social networking online activities. The results are sometimes...

    • Downloads: 858
  • For Marketing Leadership Professionals

    Report:Green Attitudes Don't Guarantee Green Actions

    The Hassle Factor Limits Adoption, And That Means Market Researchers Have Much Work To Do

    Consumers feel green. In fact, 60% of consumers are worried about the environment, and 45% are worried about global warming. But they are much less likely to act green, especially if acting green is...

    • Downloads: 537
  • For Marketing Leadership Professionals

    Report:Technographics® Insight: Green Consumers Spend More Green

    This Technographics Insight takes a look at US Green consumers and their spending habits.

    • Downloads: 4
  • For Marketing Leadership Professionals

    Report:Laptop Ownership Is Rising In Europe

    Manufacturers Should Focus On Brand And Lifestyle Associations

    Laptop adoption in Europe has nearly doubled in the past three years, whereas ownership of desktop PCs has started to fall. Companies targeting home PC owners need to understand that this growing...

    • Downloads: 121