Forrester

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Blog:HP TouchPad: A Necessary Risk, Uncertain Reward For HP's WebOS Strategy

Today HP launches the HP TouchPad, the first tablet based on HP's new operating system, webOS, which it acquired along with Palm exactly one year ago. HP's $1.2B initial investment in...

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Blog:Potential Nook Spinoff: Unlocking Value But At What Cost?

In a press release today, Barnes & Noble announced its intention to explore a potential separation of its successful Nook business in order to "unlock that value" and build upon its rapid growth (the...

For Marketing Leadership Professionals

Blog:Consumers Are Primed For An Apple iWatch

In the past few days, Wired, the New York Times, and the Wall Street Journal have all published reports of Apple creating a smartwatch -- a multifunctional wrist-based wearable with a curved glass...

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Blog:Tablet News From Apple, HP, Samsung: Forrester's Take

As September closes and the holiday shopping season approaches, we expect near-daily developments in the burgeoning tablet market, and this week didn't disappoint. Here's our take on the...

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Tool:It's Not Just Mac Owners Who Want An iPad

For Marketing Leadership Professionals

Blog:CES 2012 Preview: Tablets, Ultrabooks, And Wearables

It's that time of year again! Next week I'm headed to Las Vegas for CES 2012, along with 140,000 other people (bring your hand sanitizer!). Here's what I'll be looking for among the...

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Blog:Why CES Matters More Than Ever: Computing Diffusion Makes New Bedfellows

Today, more than 3,000 vendors and somewhere in the ballpark of 140,000 attendees descend on Las Vegas to attend CES 2013. Continuing the trend of the past several years, this year traditional...

For Marketing Leadership Professionals

Report:Beyond Tablets: The Next Five Computing Form Factors To Watch

Product Strategists Should Stay Ahead Of Disruption With Innovation Now

Tablets have been the "it" product of 2010 and 2011. But they're not the final form factor. It's time for product strategists to anticipate what's coming next. We've identified five form factors as...

• Downloads: 1262

For Marketing Leadership Professionals

Report:Best Practices For Tablet Media Apps

Leverage These Business Models And Features For Media App Success

Product strategists launching media applications on tablets have an opportunity to launch new products on these devices and enter a new era of media consumption. The tablet is a unique device with...

• Downloads: 934

For Marketing Leadership Professionals

Client Inquiry:First Impressions Of Amazon's Kindle Fire Tablet

What are Forrester's impressions of the Amazon Kindle Fire tablet and its product strategy?

For Marketing Leadership Professionals

Report:Apps And Browsers Will Coexist On Tablets

Improved Tablet Browsers Will Force Apps To Evolve

Product strategists designing content experiences for tablets must decide on their development priorities across apps and browsers. While some proclaim that "the Web is dead," we see improving...

• Downloads: 771

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Report:Game On: Education Product Strategists Embrace Gamification

Classroom Technology Enables New Product Innovation

"Gamification" is a hot topic in product strategy, especially in US K-12 education. Product strategists in education are helping their customers achieve teaching and learning goals by developing...

• Downloads: 537
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For Marketing Leadership Professionals

Blog:Windows 8 Revealed: Microsoft Transforms Windows For The Post-PC Era

In a coordinated, trans-continental series of presentations at Computex in Taipei and All Things D:9 in Palos Verdes, California, Microsoft revealed key details about the next version of its Windows...

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Tool:Less Than One-Fifth Of iPad Buyers Have An iPhone

For Marketing Leadership Professionals

Tool:Consumers Want To Buy A Tablet, Even Though They Don't Know What They Are

For Marketing Leadership Professionals

Report:E-Textbooks Are A Transitional Product

To Maximize Revenue, Product Strategists Must Transcend Analog Replicas

Despite minimal pick-up in e-textbook products thus far, publishers know that their historical business models are at risk. Disruptive markets, such as used and rental books, are emerging in response...

• Downloads: 400

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Tool:Consumers Care About Price First On Tablets

For Marketing Leadership Professionals

Blog:Tablets In Europe: No iPad Competitor In Sight

We are publishing a new Forrester report today on the European tablet market. With the recent launch (and huge marketing push) of the Acer Iconia Tab and Samsung Galaxy Tab 10.1 in multiple European...

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Blog:My Early Take On HP's PC Spinoff: A Product Strategy Driven By Post-PC Imperatives

Minutes after the Wall Street Journal reported that HP plans to spin off its PC business, I'm already getting press inquiries. There's still a lot we don't know, and I...

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Blog:Why iPad 2 Won’t Have Much Competition In 2011—Unless It’s From Amazon

Forrester published a new report today making the call that the iPad challengers that have been announced so far—Android Honeycomb tablets from Motorola, Toshiba, and others, as well as the...

For Marketing Leadership Professionals

Blog:The New iPad: How A Gut Renovation Masquerades As Incremental Innovation

We’ve gotten greedy. We — the media, the industry watchers, the tech enthusiasts — have an insatiable hunger for novelty. The original iPad wowed us because it introduced an...

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Blog:HP webOS TouchPad Tablet: In The Race, But Apple Still Leads The Pack

Today HP unveiled its new line of webOS phones and the HP TouchPad, the first of a family of tablets HP is planning to launch. Here's our take on the TouchPad product strategy: Product: The...

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Blog:Five Takeaways From Apple's "Back To The Mac" Event

Today Apple announced the new version of its iLife software, the new version of its Mac OS ("Lion"), and two new MacBook Air products. (I recommend PC Mag for great live blogging coverage.) I'm...

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Tool:Tablet Buyers Are Socially Connected Device Junkies

For eBusiness & Channel Strategy Professionals

Report:Why Tablet Commerce May Soon Trump Mobile Commerce

Ownership of tablet devices is poised for rapid growth with tablet users in the US estimated to grow at a compound annual growth rate (CAGR) of 51% from 2010 to 2015. Already a significant percent of...

• Downloads: 1794