Forrester

For CIO Professionals

Report:Use Social Computing To Boost IT Productivity

Is Social Computing use in IT a distraction? Not according to our latest research. Our survey of social media users indicates that IT staff increase productivity by adapting Social Computing to their...

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For Chief Information Officer Professionals

Blog:Winning The Customer Experience Game

We all hear and read stories of terrible customer experiences; like me, you probably have had your own share of bad experiences. And social media has made it possible for these bad experiences to be...

For Chief Information Officer Professionals

Blog:Social Networks: Good Or Evil?

As we witness truly historic events in the Middle East brought about in part by citizens empowered by social networks, we are also seeing disturbing trends that may yet result in social networks...

For Chief Information Officer Professionals

Blog:Chasing KPIs That Matter

Is there a fundamental problem in today’s IT? I believe there is, and it’s this: IT decision-makers are too often focused on the wrong things. In a recent study, Forrester examined...

For CIO Professionals

Report:Empowered Business Technology Defined

The Future IT Organization And Its Implications For CIOs

The empowered era has brought about a paradigm shift for IT organizations. Employees and customers are no longer relying on IT to provision and manage technology. They are using social, mobile,...

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For Chief Information Officer Professionals

Blog:Why CEOs Should Stop Limiting IT Budgets

As CEOs put IT budgets under pressure year after year, CIOs and their teams focus on balancing money spent on running the business (RTB) versus money spent on growing the business (GTB). By...

For CIO Professionals

Report:Social Business Strategy

An Empowered Report: Rethink Your Enterprise Approach To Social Technology

Business as we know it is changing. The next generation of market-leading organizations will digitize their enterprise model with new capabilities enabled by social technologies. But many of today's...

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For Chief Information Officer Professionals

Blog:Will Amazon's Deep Pockets Strangle Netflix?

Amazon’s recent distribution agreement with Epix is a big threat to the dominance of Netflix in the movie streaming market. Last year Netflix attempted to shift its business strategy to...

For Chief Information Officer Professionals

Blog:Failure Is Not An Option

As regular readers of my blog will know, I’ve been talking about moving beyond alignment for a number of years now. The fact is, too many CIOs have been able to get by on the basis of managing...

For Chief Information Officer Professionals

Blog:Do You Need An IT Execution Plan For Social Business Strategy?

Social technology is coming into every organization whether IT wants it or not. The adoption of social technologies to support business and customer needs has been fastest outside of IT — often...

For Chief Information Officer Professionals

Blog:RIP Google Wave: Lessons For Enterprise Social Initiatives

Anyone familiar with social technologies will remember the launch of Google Wave in the fall of 2009. It was a new kind of communication platform released into a beta test with 100,000...

For Chief Information Officer Professionals

Blog:Social Business Strategy

Social technology is certainly a hot topic, but for many CIOs the emergence of islands of social technology across the enterprise feels like a touch of déjà vu.   IT has been here...

For Chief Information Officer Professionals

Blog:The Gamification Of Business

The most engaging, most entertaining, and most stimulating presentation of IBM Connect 2013 came on the third day at the end of the opening session. I'm ashamed to admit that I didn't know...

For Chief Information Officer Professionals

Blog:How I Turned My iPad2 Into A MacBook … Well Almost!

As my regular readers know, I try to provide something thought-provoking for most of my blog posts. But every so often something comes along that makes me go “wow, I really need to share...

For Chief Information Officer Professionals

Blog:Ten Tips From The Enterprise 2.0 Conference

This year’s Boston Enterprise 2.0 Conference highlighted good examples of how companies are tapping into social technologies to empower their employees. For example, Mitre...

For Chief Information Officer Professionals

Blog:BT Strategic Planning: Upcoming Events

For many traditional IT organizations, BT Strategic Planning is a new approach to developing technology strategy. As such, it often raises more questions than answers. If you’d like to know how...

For Chief Information Officer Professionals

Blog:Amy’s Baking Company Social Media Meltdown: The ABCs Of Social Media

Of the many questions I get from clients, many center on the use of social media for customer engagement purposes — because sometimes IT staff are asked to block employees from using social...

For Chief Information Officer Professionals

Blog:Winning The Customer Experience Game (Part 2)

It may come as a surprise to some to hear that technology teams play an important role in the implementation of an effective customer experience strategy, but that's the conclusion from our...

For Marketing Leadership Professionals

Report:CMOs Must Merge Marketing With IT To Win In The Digital Decade

Assessing Your Marketing-IT Partnership Readiness To Develop A Custom Action Plan

In the future, only companies that understand and anticipate their customers' needs and can consistently deliver unique, tailored customer experiences will be able to attract and retain loyal...

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For CIO Professionals

Report:Use Business Capabilities To Optimize BT Strategy Choices

Strategy Selection: The BT Strategic Planning Playbook

Selecting the right strategies lies at the heart of the business technology (BT) strategic planning framework. By involving business-savvy technology professionals in the discussion of business...

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For CIO Professionals

Report:Move From Ideation To Innovation

Ideation: The Innovation Playbook

Innovation is the number-one challenge for CEOs. And CIOs are increasingly asked to help solve the challenge by supporting innovation across the enterprise with new technology. The problem is that...

• Downloads: 840
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For Chief Information Officer Professionals

Blog:Sourcing Capabilities: What Big Business Can Learn From Startups

It's been clear for years now that small business startups don't build massive IT departments and big operations teams. Instead they focus on the capabilities which truly differentiate them...

For CIO Professionals

Report:Forrester's IT And Marketing Partnership Readiness Model For CIOs

This model allows you to assess your IT/marketing partnership readiness along the three critical dimensions of people, process, and technology. Use this model to identify strengths and weaknesses of...

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For CIO Professionals

Tool:The Perceived Impact Of Social Media On Innovation

For Chief Information Officer Professionals

Blog:Can Twitter be used for community discussion? Nestivity believes it can.

For many, Twitter is a great way to find out what’s happening in the world but not the first place they would turn to drive a meaningful discussion with a group of colleagues or customers....