Forrester

For eBusiness & Channel Strategy Professionals

Blog:Fake Apple Stores - Is This The Tip Of A Counterfeit Iceberg?

Last week a lone blogger broke the news that not one but three fake Apple stores had sprung up in the city of Kunming in China, though it appears the problem is fast becoming a worldwide one for...

For eBusiness & Channel Strategy Professionals

Report:Driving Agile Commerce Transformation

Continuous Improvement: The Agile Commerce Playbook

Organizations face a number of roadblocks to executing on an agile commerce vision. Legacy technology, siloed KPIs, and a lack of understanding of how customers really use emerging touchpoints can...

• Downloads: 339

For eBusiness & Channel Strategy Professionals

Report:The Building Blocks Of Agile Commerce

Road Map: The Agile Commerce Playbook

Developing a vision and building a strategic plan are vital first steps on the road to agile commerce. But once your CEO says "yes," what next? Getting ready for action and taking the first concrete...

• Downloads: 44

For eBusiness & Channel Strategy Professionals

Blog:A tale of two brands: Are you ready to embrace the realities of digital business in 2013?

2013 is going to be a fascinating year for retail in Europe. When I look at what’s to come this year, I can paint a picture of what Forrester predicts by looking at a tale of two brands. Both...

For eBusiness & Channel Strategy Professionals

Blog:Our Mediocre Multichannel Mission

In celebration of the fact that my Forrester Boss, Patti Freeman Evans, was over this week in London, we thought we’d go on a multichannel retail shopping tour of London to see just how well...

For eBusiness & Channel Strategy Professionals

Blog:Luxury Retailers: Wake Up! The Internet is Here to Stay...

The following picture might be a little harsh... ...but I’ve spoken to a number of eBusiness executives in luxury retail companies over the last 12 months or so, and by and large they share a...

For eBusiness & Channel Strategy Professionals

Blog:How Quickly Can You Add A New Touchpoint?

Here at Forrester we have been talking about the concept of "agile commerce" for some time now, but it's not always easy to point to live examples of “agile”businesses. What is agile...

For eBusiness & Channel Strategy Professionals

Blog:European Online Retail Forecast 2012 to 2017: Online growth will begin to polarize across Europe

European online retail sales will reach €191 billion by 2017, up from €112 billion in 2012 – reflecting a 11% compound annual growth rate (CAGR) over the next five years. ...

For eBusiness & Channel Strategy Professionals

Report:European Online Retail: Adopt A Local Approach

A Solid Understanding Of Customer Expectations And A Localization And Differentiation Strategy Are The Keys To Success Across Europe.

Despite some commonality in currency and legislation, there are some notable differences in customer shopping behavior and market trends across the various European online retail markets. eBusiness...

• Downloads: 883

For eBusiness & Channel Strategy Professionals

Blog:Do You Need Retail Stores? Best Buy Thinks Not.

  Disappointing news for UK shoppers today – Best Buy has announced that it will close its UK stores by the end of the year. Best Buy was a bit of a breath of fresh air in a multichannel...

For eBusiness & Channel Strategy Professionals

Blog:A Unified Digital Europe. Is It Possible?

  Yesterday the European Commission outlined its ambition to create a “genuine Digital Single Market” by 2015. You can read the whole text here if you have some time to kill . . ....

For eBusiness & Channel Strategy Professionals

Blog:Agile Commerce Is For Life, Not Just For Christmas

  EBay is now the latest entrant into the field of retail experimenters that are trialing the concept of a “virtual store.”  EBay joins Occado and Tesco in embracing the...

For eBusiness & Channel Strategy Professionals

Report:Managing The Cross-Touchpoint Customer Journey

Processes: The Agile Commerce Playbook

Today's consumer engages through a variety of touchpoints, yet many brands struggle to deliver cross-touchpoint experiences. Too many firms focus on each touchpoint in isolation and fail to enable...

• Downloads: 1110
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For eBusiness & Channel Strategy Professionals

Report:Using Online Video To Drive Clicks And Conversion

A Guide To Approaching Or Revitalizing A Retail eCommerce Video Campaign

Shoppers are beginning to use online video to inform their purchases. Although consumer uptake is slow when compared with the wider acceptance of Internet video, online retailers are turning to video...

• Downloads: 982

For eBusiness & Channel Strategy Professionals

Blog:Have Yourself A Multi-Touchpoint Christmas

 With 43 shopping days left until Christmas 2011, eCommerce operations across Europe are gearing up for what looks like being a strong growth year for online retail. With the economic climate...

For eBusiness & Channel Strategy Professionals

Blog:What does the arrival of the Chief Digital Officer mean to the eBusiness team?

I’ve been thinking, talking to clients, and reading a lot recently about the rise of the Chief Digital Officer. Most of my recent research has been concerning the shift we are seeing in leading...

Client Inquiry:What Are Customer Expectations Around Customization Of Packing Slips By Ship Country?

There is discussion in my company around returns forms (packing slips) — we will be shipping out orders from five different websites (five different brands). There is discussion about having...

For eBusiness & Channel Strategy Professionals

Blog:Forrester's first European Mobile Commerce Forecast

  Mobile commerce is a HOT topic! Over the last three months I’ve presented at 4 different European events on the subject of Mobile Commerce in retail, and in every other speech I’m...

For eBusiness & Channel Strategy Professionals

Blog:Online Retail Goes From Strength To Strength Across Europe

Concerns over crumbling economies, the collapse of the euro, and enforced austerity measures can’t have escaped your attention if you live in Europe. It’s easy to believe that consumers...

For eBusiness & Channel Strategy Professionals

Blog:DSGI Know How. Do you?

I’m intrigued by the recent launch of KnowHow.com. I’ve known it was coming for a while, but now that it’s here it’s not quite what I expected. However in a way it’s...

For eBusiness & Channel Strategy Professionals

Report:German Online Retail Overview, 2011

Despite A Thriving Online Market, Multichannel Retail Is Still An Untapped Opportunity For German Retailers

The German online retail market is the second largest in Europe. Amazon.de and eBay are dominant forces, with major German consumer brands selling through those sites, and others following suit...

• Downloads: 655
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For eBusiness & Channel Strategy Professionals

Report:The UK Online Retail Overview, 2011

As UK Shoppers Embrace Emerging Touchpoints, Some Notable Retailers Are Ahead Of The Field When It Comes To Adapting

The UK online retail market is the largest and most mature in Europe, but an almost daily stream of innovation is making things steadily more complex and chaotic. In a market led predominantly by...

• Downloads: 1067

For eBusiness & Channel Strategy Professionals

Report:The Luxury Retailer's Guide To Agile Commerce

A new breed of luxury goods online shopper has arrived that is young, tech-savvy, Internet-aware, mobile-enabled, and embracing tablets fast. This new breed of global consumer is keen to find fresh...

• Downloads: 296

For eBusiness & Channel Strategy Professionals

Blog:Why you shouldn’t rush out and hire a CDO

Chief Digital Officer (or CDO) is the latest in a long line of snazzy C-level titles to emerge over the last few years. At Forrester we’ve been watching this trend for a while now and have made...

For eBusiness & Channel Strategy Professionals

Blog:European Online Retail : Adopt A Local Approach

I have a great interest in history. I always have. I grew up in the North of England very close to Hadrian’s Wall. In fact, the remains of the Vallum (the defensive ditch dug behind the wall to...