Forrester

For eBusiness & Channel Strategy Professionals

Report:How eBusiness Can Help In-Flight Wi-Fi Adoption Take Off

In-flight Wi-Fi has officially arrived, with more than 1,000 jets now equipped with wireless Internet technology. Forrester data reveals that 20% of US online business passengers have used in-flight...

• Downloads: 243

For eBusiness & Channel Strategy Professionals

Report:Air Passenger Interest In In-Flight Internet Access Grows

The Longer The Flight, The More Likely Passengers Will Pay To Go Online Aloft

In 2005, Forrester identified that one-fifth of passengers were interested in accessing the Internet on any flight. In the fourth quarter of 2007, nearly as many passengers — 17% —...

• Downloads: 272

For eBusiness & Channel Strategy Professionals

Report:Using Channel Satisfaction Data To Build The Business Case For eBusiness

Forrester recently released a report showing the results of a survey of more than 4,500 US consumers and their level of satisfaction with Web, phone, and in-person interactions across 12 different...

• Downloads: 920