Energizing Sales With Social Technologies

Air Date: Wednesday, May 28, 2008

Cost: $250

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Presented By:

***This is part three of a special four-part teleconference series based on learnings from the book Groundswell, co-authored by Josh Bernoff and Charlene Li.

Who should attend: Interactive Marketing professionals, B2B Market Research professionals, Marketing Leadership professionals, Technology Product Management & Marketing professionals, and Vendor Strategy professionals

Description:

Energizing a base of loyal customers is one of the five business objectives that companies can achieve by using social technologies. This teleconference provides an overview of the concepts discussed in the book Groundswell and shows how technologies like ratings and reviews, branded communities, brand advocates, social networking sites, and widgets can be used.

Agenda:

• What is the groundswell, and how is it changing the way companies do business?
• How are companies using social technologies to energize a base of loyal customers?
• How can companies get started?

Vendors mentioned: Bazaarvoice, Communispace, ExpoTV, Facebook, MarketTools, MySpace, Networked Insights, PowerReviews, RockYou, Slide, and Think Passenger.

Related Research:

Social Computing

by Chris Charron, Jaap Favier, Charlene Li, February 13, 2006

Social Technographics®

by Charlene Li, April 19, 2007

Objectives: The Key To Creating A Social Strategy

by Josh Bernoff, October 09, 2007

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.