Ubiquitous Marketing
Thursday, June 19, 2008, 11:00 a.m.-12:00 p.m. Eastern time (15:00-16:00 UK time)
Presented By:
Mary Beth Kemp
Principal Analyst
Forrester Research, Inc.
Cost: $250
Who should attend: Marketing Leadership professionals
Description:
New and personal means of communications and marketing follow consumers where ever they go, including into the store. For marketers, they represent more ways of getting in contact with consumers. Their proliferation and current scale make it easy to get dispersed . . . or do nothing. But this emerging piece of the integrated marketing mix offers real opportunities to connect with consumers in new and powerful ways. This is a framework to help Marketing Leadership professionals consider these marketing technologies, evaluate them, test them, and ultimately, decide how best to use them for their brand or company.
Agenda:
- Fragmentation is worse than ever.
- Ubiquitous marketing, getting personal with consumers
- Connect with consumers.
An Internet connection with a browser is required for the visual presentation. For the audio component, a separate phone line is required.
You will receive dialing and WebEx instructions via email prior to the Event.
If you have any problems accessing the teleconference presentation, please call the Client Resource Center at +1 866.FORRESTER (367.7378) or +1 617.613.5730 and identify yourself as a teleconference attendee.
