Your Social Network Strategy: Join or Build?

Air Date: Monday, December 17, 2007

Cost: $250

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Presented By:

Who should attend: Interactive Marketing professionals, Customer Experience professionals, Marketing Leadership professionals, and Technology Product Management & Marketing professionals

Description:

The social networking industry is hot and hyped, leaving marketers confused on how to strategically engage. Marketers are being asked by their management to develop a Facebook/MySpace strategy without first looking at the bigger picture. With nearly 80 white label social networking sites available, some brands invest in building their own social network around their brand but, sadly, with no one showing up. Marketers need knowledge and strategy before jumping into a social network craze. This teleconference presents actionable steps on what to do before implementing a program.

Agenda

• Social networking space: attractive to marketers for good reason
• Marketers need a strategy to fully leverage social networks
• Choose the right tool for the job
• Strategic recommendations

Vendors mentioned: Facebook, Leverage Software, MySpace, Target, and Wal-mart.

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.