Strategy For Facebook, A Ready-Made Marketing Platform
Air Date: Monday, January 28, 2008
Cost: $250
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Presented By:
Jeremiah K. Owyang
Senior Analyst
Forrester Research, Inc.
Who should attend: Interactive Marketing professionals, Consumer Market Research professionals, eBusiness & Channel Strategy professionals, Customer Experience professionals, and Technology Product Management & Marketing professionals
Description:
Facebook is a media, community, and application platform that offers an existing thriving ecosystem, scalable growth, and word-of-mouth marketing. The ability to understand users, their preferences, and networks, helps Web applications to quickly segment and rapidly grow. Of course, no system is perfect, as we will understand the challenges with data, privacy, and the growing conflict as work and personal lives collide online.
Facebook provides targeted advertising unlike we have ever seen before, the ability to provide messages segmented by location, gender, and or preference gives the ability to accurately market effectively.
The recently launched application platform gives the small agile Web team the ability to quickly deploy a widget, scale, and monetize. We will explore what is worked as these mini-applications are launched on top of an existing community.
Agenda
- Demographics and trend data of Facebook
- Word of mouth and viral growth using the Newsfeed and widgets
- Groups, sponsored groups, and other community features
- Harness personal and network information
- Contextual and targeted advertising opportunities
- Monetizing your efforts
- Case studies of success and failure
- Understanding costs, and strategies to measure ROI
Vendor mentioned: Facebook.
Related Research:
Marketing On Social Networking Sites
by Charlene Li, July 05, 2007
Technical requirements:
An Internet connection and a one-time download of the WebEx™ Player are required.
